Saina Nehwal teams up with Harvest Gold for a noble cause

Saina Nehwal teams up with Harvest Gold for a noble cause

September 19, 2023

Bake food company Grupo Bimbo’s Indian brand Harvest Gold has roped in ace Indian shuttler Saina Nehwal as a “Race Ambassador”, the announcement having been made during the launch of the “Harvest Gold Global Race 2023” event.

The Harvest Gold Global Race 2023 this year will take place on September 24 at Cyber City Gurugram. Harvest Gold has partnered with The Robin Hood Army NGO to help with nutrition for the underprivileged members of society. Harvest Gold will be donating 20 bread slices for every registration for the Global Race. 

Saina Nehwal commented:

I believe in taking one step at a time and striving relentlessly, a philosophy that’s served me well in sports. Similarly, I believe every effort to create a better world, big or small, brings us closer to overcoming societal challenges. I’m honoured to partner with Harvest Gold. As an athlete, I’ve always believed our impact goes beyond the finish line, and this partnership embodies that belief. The lack of accessibility to nourishment still stands as one of the most pressing challenges for our world and the Harvest Gold Global Race presents an opportunity for all of us to engage and make a valuable contribution towards ‘Nourishing a better world’.

Raj Kanwar Singh, Managing Director of Grupo Bimbo, India, added:

We are thrilled to announce Harvest Gold Global Race 2023. Driven by the goal of creating a better world, Harvest Gold is dedicated to promoting healthier lifestyle choices. The Harvest Gold Global Race stands as a purposeful endeavour, where participants are not solely running for their well-being but are also making significant contributions to support the underprivileged. I urge everyone to unite and collectively take a stride towards eradicating hunger. Let’s ‘Run the Distance, to make a Difference’.

We are excited to partner with Former World Champion and India’s celebrated athlete, Saina Nehwal, for Harvest Gold Global Race 2023. Saina’s prowess on the court is well-known. This collaboration signifies her being a champion on the court to being a champion for a cause – the cause of nourishing a better world, a mission that resonates with Harvest Gold’s ethos.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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