Sauber joins forces with PicPay

New Official Partner for Sauber

Formula One team Sauber have announced a new partnership with Brazilian digital bank PicPay. PicPay will join the team as an Official Partner and will work towards ‘amplifying enthusiasm amongst the Brazilian motorsports community’ through fan engagement activities on and off the track. PicPay will also have branding presence on the front wings, nose and halo of the Sauber race car and on the driver and crew race suits throughout the season. 

Stefano Battiston, Chief Commercial Officer of Stake F1 Team KICK Sauber, commented,

“We’re thrilled to welcome PicPay into the Stake F1 Team KICK Sauber family. PicPay’s visionary approach and commitment to innovation align perfectly with our own values and ambitions. This partnership is particularly special, as it strengthens our connection with Brazil – a country with a proud motorsport heritage and incredibly passionate fans. Together with PicPay, we look forward to delivering exceptional experiences and celebrating memorable moments throughout this exciting season.”

Eduardo Chedid, CEO of PicPay, added,

“Formula One is one of the fastest-growing sports in the world, with millions of passionate fans drawn to innovation, agility, and cutting-edge technology – values that are at the core of PicPay. This season is even more special for Brazil, as we welcome a full-time driver back to the grid, bringing excitement and pride to our fans. Beyond strengthening our connection with an audience that values excellence, high performance, and precision, this partnership places us as Official Partner of Stake F1 Team KICK Sauber, Gabriel Bortoleto’s team, and the car that will make Brazil cheer every Sunday.”

Cintia Hachiya, PicPay’s Chief Marketing Officer (CMO), stated,

“Motorsport – especially Formula One – is one of the most valuable platforms for brands looking to engage with a highly discerning and influential audience that values speed and security. Beyond strengthening our presence in this space, the sponsorship will also bring exclusive benefits to PicPay customers, with promotions and special offers throughout the season.”