Scottish Football Association finds new partner in Pepsi

The Scottish Football Association has announced a five-year partnership with PepsiCo, which will make Pepsi MAX the Official Soft Drinks Partner of the Scotland men’s and women’s national football teams until July 30, 2030.

The partnership will see the Scottish FA and Pepsi MAX work together on a host of campaigns and initiatives, with Pepsi MAX also enjoying pouring rights at Barclays Hampden, the home of Scottish football.

Brendan Napier, Commercial Director, Scottish Football Marketing, commented:

“It goes without saying that, in Scotland, football is a way of life. In Pepsi MAX, we have a world-renowned partner who recognises that and speaks our language. We have a lot to look forward to with our national teams – from now through until 2030, and beyond. This partnership is built for impact. Bringing supporters closer to the Scotland national teams through bold, innovative content and experiences.”

Natalia Filippociants, General Manager, International Beverages, PepsiCo, added:

“We’re incredibly excited to unveil Pepsi’s five-year partnership with the Scotland national teams ahead of an unmissable summer of sport – a collaboration that continues to strengthen our presence across both local and international football. We are committed to being at the heart of the Tartan Army’s journey through to 2030, making Pepsi MAX an unmissable part of Scottish football culture at Barclays Hampden and beyond.”