This article contains information regarding the organisations enjoying a strong branding presence across the Scotland men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Scottish Football Association.
Name of the football association: Scottish Football Association (SFA)
Also read: UEFA Euro 2024 Sponsors
The German sportswear giant has been serving as the official kit supplier to the SFA-affiliated national football teams of Scotland since 2010, when it replaced Italian rival brand Diadora.
In October 2022, the German sportswear brand signed a new multi-year extension deal with the Scottish FA, with the current extension taking the brand’s role as the Scottish FA’s official kit supplier into its 18th year, until 2028.
Through the long-term renewal, Adidas continues providing kits for the Scotland senior men’s and women’s national teams as well as the country’s youth sides.
In February 2024, the Scottish FA announced digital bank Chase as the Official Banking Partner of the Scotland national football teams.
Chase works with the Scotland men’s, women’s, and youth national teams, with its logo appearing on the training kit worn by their players and staff.
Chase also provides opportunities for supporters to get closer to the national teams through unique experiences around matches and training camps.
Chest Heart & Stroke Scotland is Scotland’s largest health charity working to help people with chest, heart, and stroke conditions live life to the fullest.
In April 2024, the Scottish FA announced a four-year partnership with the health charity to encourage more women into football and to support improved health outcomes for people across Scotland.
EE is a British mobile network operator, internet service provider, and a brand of BT Consumer, a division of BT Group. It was established in 2010 and is the second-largest mobile network operator in the UK.
The British mobile network operator has been working with the Scottish FA to unlock the potential of disability and para, grassroots, and women’s football communities. The partnership also sees the EE logo appear on training kits worn by all national men’s and women’s A squads and youth teams of Scotland.
The Amsterdam-headquartered financial company also serves as an official partner to the SFA.
Impact Signs is a leading specialist in the design, manufacture, and installation of total brand signage for corporate and small to medium organisations.
In April 2023, the Scottish FA launched a partnership with Howdens Kitchens to improve clubhouse facilities at grassroots football clubs across the country.
Howdens’ “Game Changer” programme thus sees the kitchen company fund 60 club kitchens for grassroots clubs in Scotland.
In December 2022, the Scottish FA announced commercial vehicle manufacturer Isuzu UK as the Official Commercial Vehicle Partner for the Scottish Gas Men’s Scottish Cup on a multi-year deal.
The Bury-headquartered sports retail company also serves as an official partner to the SFA.
Apart from branding rights, the partnership sees JD hold exclusive selling rights for SFA-branded merchandise across its UK and online stores.
After serving as the official partner to the Scottish Cup for the 2021/22 season, in February 2023, KDM Group launched with the SFA a new national football programme for young girls.
The thusly-launched co-branded football centres are designed to encourage girls of primary school age into the game.
MatchWornShirt is a fundraising and fan engagement company which provides users with a platform that focuses on live match-worn shirt sales, offering authentic worn, and signed football shirts with a certificate of authenticity included with its products.
In October 2023, the Scottish FA signed a multi-year partnership agreement with MatchWornShirt, making it the exclusive home of worn and signed Scotland national football team shirts for the next five years.
As per the deal, until 2028, every friendly, qualification, or major tournament finals match that both the men’s and women’s Scotland national football teams compete in is to be followed by an online auction featuring the worn and signed shirts of their players.
In November 2018, the Scottish FA, in conjunction with American fast-food giant McDonald’s, officially launched a community programme aimed at providing a safe and enjoyable football experience for those just starting out on their footballing journey.
A part of McDonald’s continued commitment to developing grassroots programmes across the UK, the “McDonald’s Fun Football” programme aims to provide new opportunities for children between the ages of five and ten to develop their skills.
In March 2024, Network Rail and the SFA extended their education partnership to spread vital rail safety messages to young people across Scotland.
The deal entails the Scottish FA delivering football camps to engage with and educate young people on staying safe near the railway and about the dangers of anti-social behaviour.
In May 2022, the SFA and M&S Food announced a partnership aimed at using the power of football to help families make healthier eating choices as part of M&S Food’s “Eat Well, Play Well” campaign.
In a first-of-its-kind partnership, the multi-year deal sees M&S Food, the SFA, and the Scotland national football teams shine a light on what players eat to help inspire families to eat healthy.
In June 2023, Scottish Gas and the SFA embarked on a landmark five-year partnership to power positive change in all regions of Scotland through significant investment in grassroots football as well as sponsorship of the Scottish Cup.
The London-based nutrition products manufacturer and supplier has been acting as the official nutrition partner of the Scotland men’s and women’s national football teams since November 2020.
Apart from branding rights, the deal entails Soccer Supplement supplying its products to the teams’ players and works with their medical staff to enhance player performance by creating custom-made products for each player’s nutritional needs.
SPAR Scotland originally partnered with the Scottish FA in 2019 with the sponsorship of Scotland women’s national team and has remained committed to investing in girls’ and women’s grassroots football across the country.
In August 2023, SPAR Scotland signed a new four-year extension agreement with the SFA, which includes sponsorship of the Women’s Scottish Cup domestic games until 2027.
Referees in Scotland benefit from the continued support of Specsavers stores across the country. In November 2021, Specsavers renewed its sponsorship deal with them for three more years, until the end of 2024, marking 20 years of the partnership—one of the longest agreements of its kind in sport.
Tennent’s is one of the oldest partners of the Scottish FA. The relationship between Scotland’s favourite lager and Scottish football dates back almost half a century, to the 1974 World Cup in West Germany.
In March 2021, Weetabix Food Company became an Official Partner of the Scottish FA, encouraging consumers to embrace healthy choices at breakfast.
The partnership sees Weetabix officially partner the Scotland women’s national football team.
Since 2018, Premier Sports, a group of pay television sports channels owned by SSBL Limited, has been acting as the official broadcast partner of the Scottish Cup.
In May 2022, the Scottish FA signed a new two-year partnership deal with the Irish pay television broadcaster to broadcast all Scotland’s men’s national football team matches until 2024.
As part of the deal, Premier Sports have committed to airing three of Scotland’s matches in the next two years free-to-air, in addition to making highlights of all Scotland fixtures available for free on the same day as the fixture.
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