Rahul SahaThis article contains information regarding the organisations enjoying a strong branding presence across the Serbia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Football Association of Serbia.
Name of the football association: Football Association of Serbia (Serbian Cyrillic: ????????? ????? ??????; ??? | Fudbalski savez Srbije; FSS)
General Sponsor
Telekom Srbija
State-owned digital services company Telekom Srbija entered into a partnership agreement with the FSS back in 2012 and has since been serving as an official sponsor of the federation.
Official Sponsors
Puma
The German sportswear giant is the official kit sponsor of all FSS-affiliated Serbian national football teams.
Puma replaced Umbro as the official kit sponsor of the FSS in 2018.
Arena Channels Group
Arena Channels Group, a regional pay television sports broadcasting company owned by Telekom Srbija, has also been serving as an official partner to the FSS.
Mozzart
Online gambling and betting company Mozzart signed a partnership agreement with the FSS in 2022.
The current deal between the two parties is set to run until 2025.
Nektar
Nektar, a beer brand operating since 1960, is also an official sponsor of the FSS.
The deal entails marketing of Nektar products through the Serbia men’s national football team’s official social media accounts.
Vodavoda
In 2021, Vodavoda, a water supply brand, became the official water of the Serbia men’s national football team, signing a three-year agreement, which is the second time the two parties have joined hands after 2014 and 2015.
Media Sponsors
BLIC
The Serbia-based news media outlet serves as an official media partner to the Serbia men’s national football team.
Srpski Telegraf
Srpski Telegraf, a daily tabloid newspaper published, distributed, and owned by Medijska mreža, also serves as an official media partner to the Serbia men’s national football team.
Republika
Republika is a weekly newspaper published in central and southern Europe.
Ve?ernje Novosti
Ve?ernje novosti, a Serbian daily tabloid newspaper, has been serving as an official media partner to the Serbian FA since 2023.
