Serie A gets new title sponsor

Italian energy company Eni’s mobility transformation subsidiary Enilive has been announced as the new title sponsor of the Serie A.

The multi-year partnership agreement will see Enilive hold the title sponsorship rights of the Italian men’s football top tier until the end of the 2026/27 season, renaming the league to the “Serie A Enilive” starting next season.

Enilive replaces TIM as the Serie A title sponsor. The Italian telecommunications company has held the title sponsorship rights since the 1998/99 season.

With this deal, Enilive aims to create awareness about sustainable mobility solutions across Europe.