Serie A finds regional partner in Polymarket for US market

Serie A has announced a new multi-year regional partnership agreement with global prediction market, Polymarket, who will become the Official and Exclusive Prediction Market Partner of the Italian league in the United States of America. The partnership will see Polymarket become the primary platform in the USA for Serie A prediction markets and will receive brand integrations across the league’s U.S. media and digital channels. All of the markets will have official Serie A data.

Michele Ciccarese, Marketing and Commercial Director of Lega Serie A, said,

“The United States represents a key growth market for Serie A. Our exclusive alliance with Polymarket, as Regional Partner in the USA, lets us engage a new generation of fans through a platform that embodies emerging trends. It delivers an interactive, real-time product rooted in insights and participation perfectly aligned with their expectations.”

Shayne Coplan, Founder and CEO of Polymarket, commented,

“The next phase of sports engagement won’t be defined by more content, but by more participation. Prediction markets give fans a way to actively interpret the game in real time, and partnering with Serie A brings that model to one of the world’s most followed leagues at a moment when American interest in the sport is at an all-time high.”