Serie A ropes in Polymarket as regional partner in USA

Serie A, the Italian top flight of men’s professional club football, has signed a multi-year regional partnership agreement with global prediction market Polymarket, designating it as its Official and Exclusive Prediction Market Partner in the United States.

The partnership will make Polymarket the primary platform in the US for Serie A predictions, thereby enjoying brand integrations across Serie A’s official media and digital channels in the country. These markets will have official Serie A data, which will be provided by Genius Sports.

Michele Ciccarese, Marketing and Commercial Director of Lega Serie A, said:

“The United States represents a key growth market for Serie A. Our exclusive alliance with Polymarket, as Regional Partner in the USA, lets us engage a new generation of fans through a platform that embodies emerging trends. It delivers an interactive, real-time product rooted in insights and participation perfectly aligned with their expectations.”

Shayne Coplan, Founder and CEO of Polymarket, commented:

“The next phase of sports engagement won’t be defined by more content, but by more participation. Prediction markets give fans a way to actively interpret the game in real time, and partnering with Serie A brings that model to one of the world’s most followed leagues at a moment when American interest in the sport is at an all-time high.”