Following are the companies and organisations that serve as sponsors and brand partners to the Ukrainian Premier League club FC Shakhtar Donetsk and enjoy a strong branding presence across their physical and digital assets.
SCM Holdings – Donetsk-based Ukrainian financial and industrial holding company SCM Holdings serves as a general sponsor to Shakhtar Donetsk. The company is owned by Rinat Akhmetov, who also owns FC Shakhtar.
Parimatch – Limassol-based sports betting company Parimatch became an official sponsor of Shakhtar in July 2017, before becoming a Title Partner of the club in July 2019.
As a Title Partner, Parimatch holds front-of-shirt branding rights for the club’s matchday kits, with the two parties also working on co-branded fan and media events.
Puma – The German sportswear giant was announced as the club’s new kit supplier in September 2020, replacing American rival brand Nike in a deal that kicked off with the start of the 2021-22 season.
SkyUp – Ukrainian airline SkyUp became the official air carrier of Shakhtar Donetsk in June 2018.
The partnership sees SkyUp provide its fleet of carriers — themed in the club’s official colours — for FC Shakhtar’s trips.
BRSM-Nafta – The Ukrainian petrol stations network is a Premium Partner of the club since November 2020 on a two-year deal.
Apart from branding rights, the deal sees BRSM-Nafta offer exclusive discounts on its products to Shakhtar’s fans, with club-themed merchandise and other unique opportunities made available for the fans across BRSM-Nafta’s petrol stations, like meet-and-greet opportunities with the club’s players.
Dobrobut – The Ukrainian healthcare network was announced as a Premium Partner of the club in July 2021 in a two-year deal with an option for its extension.
Apart from branding rights, the deal sees Dobrobut provide medical services to the club as well as “special programmes” to their fanbase.
Rexona – Australian deodorant brand Rexona serves the club as a Premium Partner since February 2020.
Pepsi – The famous American carbonated drink also serves as a Premium Partner to Shakhtar Donetsk.
Apart from branding rights, the two also work on co-branded community initiatives, like football camps for kids. In the past, Pepsi has also sponsored the club’s official Man of the Match award.
First Ukrainian International Bank (FUIB) – Kiev-based and SCM Holdings-owned financial institution First Ukrainian International Bank (FUIB) (known as “PUMB” in Ukraine) serves as an Official Partner to Shakhtar Donetsk.
Apart from branding rights, FUIB also offers its customers and Shakhtar’s fans club-themed cards with dedicated loyalty programmes.
DTEK – Kiev-headquartered Ukraine’s largest energy group, DTEK, serves as a Partner to Shakhtar Donetsk. Apart from branding rights, the deal also sees DTEK help the club with their community initiatives.
Ukrainian Insurance Standard (УКРАЇНСЬКИЙ СТРАХОВИЙ СТАНДАРТ) – The Kiev-headquartered Ukrainian insurance company also serves as a Partner to Shakhtar Donetsk.
Realauto – Realauto is a Ukrainian car service company based in Kiev.
Vesco – White plastic clay manufacturer Vesco also serves as a Partner to Shakhtar Donetsk.