StaffNon-stop exciting tennis action awaits the 340 million-strong community of ShareChat and Moj.
The Tata Open Maharashtra on Tuesday announced its partnership with India’s leading social media platform, ShareChat, and the country’s No.1 short video app, Moj.
This partnership will allow the ShareChat and Moj communities to access engaging content around the sport, with a special category titled ‘Tata Open Maharashtra’ to be created under the sports tab in ShareChat.
The wait is finally over for the country’s tennis fans, as world-class action returns to India after a one-year hiatus. The Tata Open Maharashtra kicked off at the Balewadi Stadium in Pune from January 31 and will go till February 6.
The fourth edition of the Tata Open Maharashtra, one of Asia’s longest running tennis tournaments, organised by the Maharashtra State Lawn Tennis Association, is witnessing top international players including World No. 15 Aslan Karats and defending champion Jiri Vesely vying for the singles title alongside seven other Top 100 players of the world like teenage sensation Lorenzo Musetti and Portugal’s best tennis player of all-time, João Sousa, among others. The tournament is owned by IMG and operated by RISE Worldwide in India.
The Indian challenge is being led by Yuki Bhambri, Ramkumar Ramanathan, Prajnesh Gunneswaran and Arjun Kadhe in singles and three pairs will be seen in action in doubles led by Rohan Bopanna and Ramkumar Ramanathan. They have been handed a direct entry into the main draw despite a strong line-up of international players.
Prashant Sutar, Tournament Director of Tata Open Maharashtra, commented:
“The tournament has always attracted the audience with top-notch and nail-biting tennis action with the participation of top names from the world and enjoys a great viewership in India.
“We are delighted to have a partnership with ShareChat and Moj for creating exciting content around the tournament to engage more audiences. It would be a great collaboration for promoting tennis through this platform and motivate the audience. Through this partnership, we will be trying to reach out to a much larger audience, especially millennials and Gen Z.”
Commenting on the partnership, Shashank Shekhar, Sr Director Content Strategy and Operations, ShareChat and Moj added:
“We are delighted to partner with Tata Open Maharashtra and give ShareChat and Moj communities the opportunity to witness a prominent tennis tournament. ShareChat & Moj are the perfect platforms to revel in sports and connect with tennis fans pan India.”
