Sheffield United Football Club have announced a partnership extension agreement with Autoglass, a UK-based company specialising in vehicle glass repair, replacement, and recalibration services.
The renewed deal will see Autoglass continue on as the Principal Partner for the Sheffield United women’s team and will have its logo featured on the front of their playing shirt for the entirety of the 2024/25 season.
Paul Fielder, Head of Commercial, Sheffield United FC, commented:
“Everyone at the Football Club is delighted that Autoglass have decided to continue the beneficial partnership and we are looking forward to what is expected to be an exciting campaign in the Championship. Autoglass is a respected and recognisable brand and we are thankful they have chosen to work with our progressive women’s team. It is an exciting time for both organisations and we are keen to work together across the 2024-25 season.“
Ed Colley, Head of Brand and Marketing at Autoglass, said:
“Our continued collaboration with Sheffield United Women is part of our commitment to building a more diverse and equitable business and industry. We look forward to a great year ahead for both the club and Autoglass as we continue promoting equity, diversity and inclusion within our business and supporting the advancement of women’s football.“
Gemma Richardson, Culture and Engagement Lead at Autoglass, said:
“This partnership represents our commitment to gender equality within our business and wider society. There are many parallels between our organisations and it’s a pleasure to stand together, to learn and grow and to continue making a difference.“
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