Sheffield United FC join forces with CFI Financial Group

Sheffield United FC have roped in global multi-asset broker CFI Financial Group as their Principal Partner and front-of-shirt sponsor on a one-year deal.

The partnership will have the CFI branding featured on the team jerseys throughout the 2023/24 season. 

Paul Reeves, Head of Commercial, Sheffield United FC, said:

“We have worked extremely hard to get CFI on board as we begin our journey back in the Premier League. Having an international sponsor as our principal partner shows the global attraction of the club both on and off the pitch. We extend our thanks to Hisham Mansour and his team at CFI for their commitment to secure this new partnership.”

Hisham Mansour, Co-founder and Managing Director of CFI Financial Group, added:

“We are honoured to have a relationship with a club that has such a rich tradition and history in the game of football. Sheffield is the birthplace of football, and we are excited to be at the beginning of another new chapter in the club’s story. Sheffield United and the Premier League offer worldwide exposure for our business, and that is something we are very keen to embrace. We are proud to be the Principal Partner and Official Financial Trading Partner and hope this collaboration will be mutually beneficial.“