Sheffield United FC team up with Village Hotel Club

Sheffield United Football Club have announced British hotel and health and wellness brand Village Hotel Club as their Official Hotel Partner.

The partnership, set to cover the 2025/26 and 2026/27 seasons, will put the Village Hotel Club logo on the sleeves of the Sheffield United men’s and women’s first and U21 teams’ matchday shirts.

Village Hotel Club is also working on a “multi-million-pound investment and renovation programme” to create a new destination for visitors and Blades fans, which is scheduled to open in 2026.

Paul Fielder, Head of Commercial, Sheffield United FC, commented:

“We are delighted to welcome Village Hotels as the club’s official hotel partner for the 2025-26 and 2026-27 seasons. With its exciting new hotel and wellness club opening in 2026, we look forward to building a strong partnership with Village Hotel Club in the years ahead and proudly showcasing its logo on the sleeve of our playing shirts – starting with this weekend’s men’s and women’s fixtures.”

Nicola Mason, Marketing Director, Village Hotel Club, said:

“We are extremely proud to partner with Sheffield United and support the club in the remainder of this year’s Championship campaign and beyond. This agreement reflects our commitment to supporting the local community and fostering community spirit. We look forward to building our connection with our new neighbours in Sheffield and sharing more about our exciting plans for this vibrant city in the months ahead.”