Sony Pictures Networks India announces partnership with LIV Golf

Sony Pictures Networks India (SPNI) has signed a broadcast partnership agreement with LIV Golf, which will see it provide live coverage of the 2026 LIV Golf League to audiences in India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Afghanistan, and the Maldives on its linear television channels (Sony Sports Network) and premium OTT platform (SonyLIV).

The agreement builds Sony’s golf portfolio, which already has broadcast rights for The International Series in India and across the South Asian region. Sony will cover LIV Golf’s entire 2026 season, starting with LIV Golf South Africa and ending with the LIV Golf Team Championship in Michigan.

Örjan Olsson, SVP, International Media Rights at LIV Golf, commented:

“We are thrilled to partner with Sony Pictures Networks India to bring LIV Golf to fans across India, South Asia, and Central Asia. Sony is one of India’s largest and most trusted sports broadcasters. Securing both linear television exposure and established premium OTT distribution materially improves our reach, brand visibility, and long-term positioning in a crucial market. Through Sony Sports Network and Sony LIV, viewers across the region will have unparalleled access to elite global stars, compelling team rivalries, and the global energy that defines the LIV Golf League.”

Anirban Lahiri, Crushers GC, added:

“This partnership with Sony Pictures Networks India is a big moment for golf in India and personally, it means a lot. To have a broadcaster of this scale bring LIV Golf into homes across the region gives fans a real connection to what we’re building week in and week out. The energy, the team aspect, and the pace of play is something I think Indian sports fans will genuinely enjoy and resonate with. For me, it’s also about visibility, giving young players in India a chance to see this level of competition up close and believe they can be part of it one day.”

Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India, added:

“LIV Golf’s competition format, with events contested over four rounds and 72 holes across many of the world’s most iconic courses, is anchored by the League’s signature shotgun start, which initiates play simultaneously across the entire course. The League’s innovative broadcast approach accelerates pace and enhances both individual and team storylines, delivering a dynamic, action-dense viewing experience with significantly more live action than traditional golf broadcasts – all within a four-to-five-hour window for Sony viewers and global event attendees. With the addition of the LIV Golf League, Sony Pictures Networks India continues to strengthen its premier live sports portfolio, positioning LIV Golf alongside top-tier global sports properties and reinforcing its commitment to delivering mass reach and world-class sporting experiences.”