Former Indian cricket team captain and former BCCI president Sourav Ganguly has joined food delivery startup JustMyRoots, joining as a brand ambassador as well as an investor in the company.
JustMyRoots is India’s largest intercity food delivery platform with the goal of connecting the people with their cultural roots. As brand ambassador, Ganguly will promote the company through various digital and advertisement campaigns. He will also promote and endorse JustMyRoots’ brand Acaya, which provides solutions for “maintaining food temperature during delivery”.
Speaking about joining the firm, Ganguly said:
“I am delighted to announce my strategic investment in JustMyRoots, India’s First and Largest Intercity food delivery platform and their revolutionary packaging brand Acaya. JustMyRoots is reconnecting people with their roots and preserving the essence of regional cuisine. I’m thrilled to support their mission of celebrating diverse cultural heritage through rich culinary experiences. Join me on this incredible journey, as we bring the flavours of India right to your doorstep!“
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