English football club Southampton FC have signed a new multi-year partnership with Kinetic Games, who will join the club as their Official Video Game Studio. The UK-based independent game developer who are known for the horror game, Phasmophobia, will work with Southampton to support the local community and provide opportunities for the local talent. The deal with Southampton FC is also Kinetic Games’ first-ever sports marketing partnership.
Greg Baker, Chief Revenue Officer, Southampton FC, said,
“We’re pleased to partner with Kinetic Games, a homegrown studio making a global impact that embodies the same passion and innovation we champion here at Southampton Football Club. This collaboration underlines our belief in local talent and we look forward to building our partnership together.”
Daniel Knight, CEO of Kinetic Games and Game Director of Phasmophobia, added,
“I’ve been a lifelong fan of Southampton FC, so being able to sponsor the club I’ve followed for years is a surreal experience. It also shows how far we’ve come as a studio. Being able to support a football team like this is something we never anticipated as an option for us, and we’re just so grateful to our players for allowing Phasmophobia to reach the heights it has today.”
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