The Phoenix Suns are a professional basketball team from the United States that was founded in 1968 as an expansion team. The Suns compete in the National Basketball Association (NBA) as a Western Conference Pacific Division member.
In the franchise’s existence, the Suns have advanced to the NBA Finals three times, but have lost each time. The most recent loss was in the 2021 Finals, when the Suns were defeated by the Milwaukee Bucks.
The Suns have the second-highest winning percentage of any team that has never won an NBA title and have the fifth-best winning percentage in NBA history overall. Here, we look at their sponsors.
Also Read – NBA Sponsors 2022-23
In July 2021, the Phoenix Suns announced a partnership with Footprint, a material science company trying to create a healthier planet by reducing dependency on single-use plastics. This partnership gives Footprint the naming rights for the Suns’ home ground and aims to amplify awareness of using plant-based alternatives to plastic.
As part of the partnership, Footprint brings its food and beverage solutions and a team of dedicated experts to help the Footprint Center become carbon-neutral and single-use plastic-free, while creating a living innovation lab for food and beverage suppliers to learn more about consumer sentiment and how they can transition away from plastic.
In October 2018, PayPal partnered up with the Suns as part of a long-term agreement, making it the official jersey patch sponsor of the team. The deal puts the payment processor’s logo on the Phoenix Suns jersey.
As part of the agreement, PayPal serves as the official payment partner to the Phoenix Suns, the Phoenix Mercury (WNBA) and RCD Mallorca (Spanish football team): all owned by Robert Sarver.
PayPal is also integrated into the Phoenix Suns mobile app, which allows fans to go cashless, make one-touch payments for parking and buy everything from merchandise to concessions at the Footprint Center in Phoenix.
In July 2021, Elegance Brands, a global beverage company, and its immunity-boosting energy drink Sway Energy were announced as partners of the Phoenix Suns.
As part of the deal, Sway Energy is available for all regular-season home games at the Footprint Center.
The Phoenix Suns and FirstBank announced a multi-year strategic marketing partnership on October 7, 2019. The deal makes FirstBank the official banking partner of The Valley since the beginning of the 2019-20 season.
In November 2020, Gila River Hotels & Casinos and the Phoenix Suns and Phoenix Mercury (WNBA), started a partnership to bring new amenities to consumers across the Valley and elevate sports and entertainment in the region.
FanDuel, a developer of an online daily fantasy sports game, struck a multi-year market access partnership with Phoenix Suns.
As part of this commercial arrangement, FanDuel became the official sportsbook and daily fantasy sports partner and opened a luxury sportsbook retail location inside the Phoenix Suns Arena.
BuzzRx, a company that offers free prescription savings cards, and the Phoenix Suns announced a multi-year collaboration on January 5, 2023.
The collaboration includes digital material, in-arena activation, and paid advertising. The company has already partnered with the Phoenix Suns Charities, which led to a donation of $150,000 to Valley NGOs.
Socios.com, a blockchain provider for the sports and entertainment industry, signed a partnership with the Phoenix Suns as their Official Partner in October 2021.
As per the agreement, Socios.com gains visibility with branding below the home and away bench chairs. It also acts as the presenting sponsor in the post-match photo galleries. Socios.com also holds monthly fan polls across all the Suns’ social media channels.
In May 2021, the Suns announced a long-term partnership with Fanatics as their new sports merchandise partner. As part of this deal, Fanatics oversees all of the Suns’ online, mobile and in-venue team shops at the Footprint Center.
The partnership is labelled as an “Omni-channel retail partnership”, with Fanatics also controlling the e-commerce operations for the Suns’ WNBA team, the Phoenix Mercury.
In April 2021, Tanduay Asian Rum inked a deal with the Phoenix Suns, becoming the first-ever Philippine company to have partnerships with five NBA teams.
In line with the terms of the partnership, the two organisations released co-branded bottled packaging for the Tanduay Asian Rum during the 2021-22 NBA season.
In 2012, Phoenix Suns partnered with Verizon, ??an American wireless network operator, to integrate wireless technology into their basketball operations by using tablets powered by Verizon on the team’s bench.
In November 2020, the Suns and Verizon announced the debut of the Verizon 5G Performance Center; the 53,000 square foot basketball oasis is purposefully designed and laden with performance analytics and biometric innovation, bringing Suns General Manager James Jones’ vision to life.
Phoenix Children’s Hospital is an official partner of the Phoenix Suns. The hospital also partnered with the Phoenix Fire Department in October 2019, to donate to the foundation where Phoenix Suns granted US$ 100,000.
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