Following are the companies and organisations that serve as sponsors and brand partners to Liga Portugal Bwin club Sporting Clube de Portugal (Sporting CP) and enjoy a strong branding presence across their physical and digital assets.
PREMIUM PARTNER
Betano – The Portuguese betting platform was announced as the Premium Partner of the club in June 2021 on an initial two-year deal with the option to renew for further two years.
Having kicked off with the start of the 2021-22 season, the deal sees Betano replace Portuguese telecom company NOS as the front-of-shirt sponsor for Sporting CP’s matchday kits. NOS, though, continues to be associated with the club, now serving as their Official Technology Partner.
MAIN PARTNERS
Super Bock – The Leça do Balio-based Portuguese beer brand has been a partner of the club for twelve years. The two recently renewed their partnership in June 2021 that sees Super Bock continue to be a Main Partner of the club.
The partnership sees Super Bock’s logo feature on Sporting CP’s matchday kit (back of shirt, above player name), training kit, and coaching staff uniform. The two parties also collaborate over co-branded fan-experience initiatives.
Nike – The American sportswear giant was announced as the club’s new Official Kit Supplier and Main Partner in June 2021, replacing Italian rival brand Macron.
OFFICIAL MAIN PARTNER OF SPORTING CP’S ACADEMY
Agriloja – The Torres Vedras-headquartered Portuguese retail brand, offering agricultural, gardening, livestock, pets, DIY, and home essentials products, has been a partner of the club since 2017, when it signed a sponsorship deal with their athletics team.
Later, in March 2019, the two parties expanded and strengthened their partnership when Agriloja was announced as the Official Main Partner of Sporting CP’s academy.
OFFICIAL PARTNER OF SPORTING CP’S ACADEMY
Filstone – The Monsanto, Santarém-headquartered Portuguese limestone company is an Official Partner of Spoting CP’s academy (since the 2019-20 season), as well as an official sponsor of their senior futsal and women’s football teams.
OFFICIAL PARTNERS
NOS – The Lisbon-headquartered Portuguese telecom company has been associated with the club since 2015. In January 2016, the two announced a mammoth twelve-and-a-half-year deal that would see NOS immediately become the front-of-matchday-shirt sponsor for Sporting CP, grant the company distribution rights for their in-house channel Sporting TV from July 1, 2017, and broadcast rights for their home matches from July 1, 2018.
Although NOS lost the front-of-matchday-shirt sponsorship to Betano in June 2021, it continues to serve the club as their Official Technology Partner.
Acronis – The Schaffhausen-headquartered Swiss cybersecurity expert was announced as the club’s Official Global Cyber Protection Partner in June 2021. Apart from branding rights, the deal sees Acronis overhaul the club’s cyber operations, providing them cutting-edge data security and data protection solutions with the help of its range of proprietary software.
Zumub – The Cacém-headquartered Portuguese dietary supplements and sports nutrition brand was announced as the Official Sports Nutrition Partner of the club in January 2021.
Apart from branding rights, the deal sees Zumub work with Sporting’s nutrition department to provide dietary solutions for their players. The club’s fans are also able to avail exclusive offers on Zumub’s products.
Repsol – The Madrid-headquartered Spanish energy and petrochemical company signed a deal with the club in September 2019, becoming their Official Fuel Partner. As per the deal, Sporting’s club members are able to avail exclusive discount on Repsol Fuel, with more benefits made available via Repsol’s loyalty programme.
Vitalis – The Super Bock-owned natural mineral water brand serves as the Official Water Partner to the club.
CUF – The Carnaxide, Lisbon-headquartered Portuguese chain of private clinics and hospitals serves as the Official Health Partner to the club.
Unlock Energy – The Portuguese energy drink brand serves as the Official Energy Drink Partner to the club. The two parties also work on several fan engagement activities.
Suits Inc – The Portuguese fashion brand serves as the Official Suits Partner to the club, providing off-pitch bespoke formalwear to their players and staff.
LeasePlan – The Dutch car-as-service and mobility solutions company serves as the Official Fleet Services Partner to the club, providing vehicles for all Sporting-related events.
Cision Portugal – The Coimbra-based Portuguese division of Chicago-headquartered global cloud-based public relations and earned media software company serves as the Official Media Monitor Partner to Sporting CP. Part of Cision’s work with the club includes monitoring their brand deals and providing analyses so as to ascertain the room for potential growth on said deals.
Holmes Place – The Paço de Arcos-headquartered Portuguese premium health, fitness, and wellness brand serves as the Official Wellness & Spa Partner to the club. As part of the deal, Holmes Place also provides exlcuisve offers to Sporting’s members.
Queijos Santiago – The Malveira-headquartered Portuguese cheese manufacturer serves as the Official Cheese Partner to Sporting CP.
Quinta da Vacaria – The Peso da Régua-based Portuguese port wine producer serves as the Official Wine Partner to Sporting CP.
Portinsurance – The Cantanhede-headquartered Portuguese insurance group serves as the Official Health Plan Partner to Sporting CP.
Heliotextil – The São João da Madeira-headquartered Portuguese textile company serves as the Official Heat Printing Partner to Sporting CP.
Here’s an excerpt from Heliotextil’s website about the company’s operations:
“Heliotextil creates, develops and produces solutions related to accessories to customize, embellish or functionalize different products from industry to aftermarket activities, namely: Apparel, Home wear, Workwear, Protective clothing, Sports, Shoe, Automotive, Packaging, Promotional, among others.”
OTHER SPORTS MAIN PARTNER
Micropack
Espaço Casa
Norauto
Auditiv
Kelly Services
Xplor
GADSA
AgriPro
ROFF Consulting
VidalGym
WimbiFoot
OTHER SPORTS PARTNER
Amazónia Hotéis
CIMAI
AZEMAD
BOXPT
Butterfly Portugal
CustomFeet
Telepizza
Chiado Eyeglass Factory
OZ Energia
Dixtior
BTL Portugal
Queijos Santiago
RockTape
Tranquilidade
Benecar
Macofrei
Filstone
Sports Partner
Surfcloud