Indian fantasy sports app, Howzat, a venture of Junglee games, has roped in Yuvraj Singh as its brand ambassador. With this association, the platform aims to tap into Singh’s fan following in the country. Singh will feature in the brand’s advertisements spread across different platforms and be an integral part of the brand communication.
Commenting on the association, Singh said, “I am very excited to be a part of Howzat. It was an easy decision for me to associate with the Howzat brand for two reasons. Firstly, it is one of the safest and most trusted fantasy cricket platforms in India. Second, I love the quirky name, which not only resonates with every cricket fan but also helps the app stand out in a sea of similar-sounding fantasy apps. The good thing is that Howzat stands out not only for its name but also for its properties. I look forward to connecting with sports enthusiasts through Howzat’s hugely popular Beat the Legend feature and challenging their fantasy teams in the upcoming games.”
Aman Satija, Head of Growth and Revenue at Junglee Games, said, “In our ‘Beat the Legends’ contests, fantasy sports enthusiasts can challenge Yuvraj’s teams in cricket matches. With lots of exciting series and tournaments like England’s tour of India and the Indian Premier League coming up in the next few months, our users are pumped up to play with him.”
Howzat, which was introduced amid much fanfare, has been at the forefront of fantasy gaming with its user base growing exponentially over the past year. Howzat fantasy cricket app has managed to tap well into the psyche of the cricket-crazy nation with its innovative approach, lucrative bonuses, and huge cash rewards. It is a 100% safe and secure platform trusted by over 8 million users in India.
Interestingly, before partnering with Howzat, Yuvi was associated with Balle Baazi, a fantasy sports platform that operated under Sbn Gaming Network Private Limited. Before roping in Yuvi in the team, Howzat joined forces with Pollard, Sangakkara and Irfan Pathan in October 2020.