Sports For All (SFA), India’s largest multi-sport tech driven competition organiser, will bolster the Khelo India Youth Games (KIYG) mission by reviving the sports culture at the grassroots level as it joins the sporting revolution as a “Powered By” sponsor for the next five years.
SFA is focused on developing youth sports in the country, bolstering India’s dream of winning more Olympic medals. Through this strategic partnership, SFA will invest ₹12.5 crore over the next five years to contribute in developing India’s sporting DNA.
Khelo India is a monumental programme introduced by the Government of India to build a strong framework for all sports played at the grassroots in India and establish the country as a sporting superpower. To accomplish the mission, the programme has been divided into twelve different verticals, which include developing state-level Khelo India centres, talent identification and development, sports for women, promotion of sports among people with disabilities and much more.
Rishikesh Joshi, founder of SFA, commented:
“With the belief that potential can only be translated into performance if sport finds support at the grassroots level itself, we launched SFA Championships in 2015. Having overseen immense success through our innovative technology-based approach over the years across numerous multi-sport grassroots championships, SFA is delighted to come on board as the Powered by Sponsor for Khelo India and reinforce country’s sporting canvas as a pipeline and nurturer of the KIYG mission – reviving the sports culture in India at the grass-root level. Through this association, SFA will be fully focused on bringing all key stakeholders of sports together for a trustworthy, transparent and seamless growth of grassroots experience.“
A spokesperson for Sports Authority of India (SAI), said:
“SAI is happy to have Sports for All (SFA) as a Powered by sponsor of KIYG2022. SFA’s work in sports, aligns with the larger vision of the government to identify and nurture grassroot level sporting talent. Khelo India Youth Games being the largest platform for multi-sport competition for young athletes in the country is the right platform for this association.“
SFA, a fully-integrated digital plus on-ground multi-sport platform, which is the official partner of the Indian Olympic Association—Tokyo Olympics 2020, Commonwealth Games 2022 and Asian Games 2022, builds technology to enable high precision for executing large-scale, multi-sport competitions to identify and nurture talent across sports at the grassroots level in India. SFA also aims to reach 20 states and 15 lakh children in the next three years through the SFA Championships.
In the past, SFA has powered the digital and tech experience at the 2022 National Games and Khelo India Youth Games 2021, managing it completely end-to-end, while also organising 12 SFA Grassroots Championships as a testament to its commitment to empower sports at the grassroots level and creating a culture that promotes as well as encourages participation and revamps infrastructure and nurtures talent to turn them into future sporting stars.