Sportz Interactive adds UFC to roster, aims to enhance digital presence in India

Sports technology and content solutions company Sportz Interactive (SI), part of the Sportz Solutions Group, has announced a client relationship agreement with the Ultimate Fighting Championship (UFC). 

The agreement entails Sportz Interactive providing a comprehensive and forward-thinking social media strategy for India, which includes regional-specific content creation, localisation, and implementation across the official UFC social media platforms in the country. 

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SI will leverage its expertise in digital content creation and fan engagement strategies to expand Indian fan engagement on the UFC’s Instagram, Facebook, and YouTube accounts. Additionally, it also aims to drive viewership on Sony Sports Network India, the official broadcaster of UFC events in the country. The three parties will collaborate on pre-fight week build-ups and live event coverage, including engaging with celebrities and sports figures, and promoting India’s UFC athletes, Anshul Jubli and Puja Tomar.

Speaking on the relationship, Kevin Chang, Senior Vice President and Head of Asia, UFC, said:

“India is becoming a massive UFC market and our efforts to connect with our fan base there is reflective of that. With their proven expertise in the industry, we are pleased to have Sportz Interactive on board to elevate UFC’s digital footprint and we will endeavour to deliver a truly bespoke experience to UFC fans in India.”

Raghav Mehta, Head of Partnerships and Client Success, Sportz Interactive, said: 

“We are excited about this opportunity to collaborate with UFC  to enhance their digital presence and engage fans in innovative ways. We look forward to maximising fan affinity and building this globally iconic brand in India and delighting sports fans along the way.”