Star Sports has announced its latest “Believe Ambassador’ — Indian wicketkeeper-batter Rishabh Pant. Pant joins Star Sports’ elite roster, which already includes Hardik Pandya, KL Rahul, Ravindra Jadeja, Shreyas Iyer and Virat Kohli.
The “Believe Ambassadors” work on various Star campaigns and projects across the country to “grow the popularity of the sport and drive fandom, especially among the youngsters”. Each Ambassador represents different parts of the country and different Indian Premier League (IPL) teams.
Rishabh Pant spoke about becoming a “Believe Ambassador”, stating:
“I’m happy to announce that I am joining Star Sports as its ‘Believe Ambassador’. The association allows me to grow the popularity of the game, especially amongst youngsters. Cricket has the power to bring joy, enrich lives and teach youngsters the right life lessons.
“A young boy from Roorkee had the belief that he would represent and earn laurels for his country. Through my association with Star Sports, I would like to inspire young Indians to believe that no matter where you come from, you can achieve your dreams through hard work. Just Believe.“
Sanjog Gupta, Head of Sports at Disney Star, commented:
“We are thrilled to have Rishabh Pant join us as a ‘Believe Ambassador’. As a young, dynamic player with tremendous potential, Rishabh embodies the spirit of the game, our brand values, and is a great addition to our expanding roster of cricketing heroes. We see each of these associations as an investment in the future of the sport.
“We always select cricketers based on their potential to be ‘icons’ as well as proponents of the ‘Believe’ philosophy. Our aim is to build a diverse group of ‘Believe ambassadors’ who can inspire the next generation of cricket fans and players across the country.“
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