Sunrisers Hyderabad joins hands with 8PM Packaged Drinking Water

Indian Premier League (IPL) franchise Sunrisers Hyderabad (SRH) has announced a new partnership with the 8PM Packaged Drinking Water who will join the team as their Official Celebration Partner. The partnership will see the 8PM Packaged Drinking Water logo present on the left side of the SRH playing trousers during the ongoing IPL 2026 season. Both have also launched a campaign titled “Rise in Orange, Celebrate with Black”, bringing together on-field performance with post-match experiences. 

A spokesperson from Sunrisers Hyderabad said,

“We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers Hyderabad family. As a team, we are committed to delivering high-performance cricket and engaging meaningfully with our fans. This association brings together shared values of energy, resilience, and excellence, and we look forward to an exciting season ahead.”

Kunal Madan, chief marketing officer, Radico Khaitan, added,

“We are delighted to be associated with Sunrisers Hyderabad for India’s Premier Cricket League 2026, a platform that epitomises scale, energy, and national passion. With the league’s unmatched reach and the team’s strong fan following, we see this as an opportunity to connect meaningfully with consumers across the country. Through this association, we aim to contribute to the dynamic landscape of Indian cricket and further strengthen its stature as a sport that inspires millions.”