Cricket News

Suryakumar Yadav partners with Crossbeats

Indian professional cricketer Suryakumar Yadav has been roped in as a brand ambassador by consumer tech brand Crossbeats.

Yadav joins as the brand’s first-ever ambassador and will promote its smartwatches through various social media and digital campaigns and advertisements as per the agreement. 

Also read: JioCinema teams up with Suryakumar Yadav

Archit Agarwal, Co-Founder of Crossbeats, commented:

We are thrilled to collaborate with SKY [Suryakumar Yadav] and extend a warm welcome to him into the Crossbeats family. His consistency as a match-winner reflects Crossbeats’ energetic and dependable persona.

Suryakumar Yadav added:

I have always believed in innovation, style and walking the extra mile for excellence. I am excited to partner with Crossbeats for their smartwatches category, which also pushes boundaries to strive for performance, design, aesthetics and technology.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

France vs Spain | FIFA World Cup 2026 — Semi-Finals | Preview and Predictions

We are now down to the final four as Spain will clash with last World…

5 hours ago

McLaren Racing extends Cisco partnership

McLaren Racing have announced a new partnership extension with multinational technology company, Cisco, who will…

10 hours ago

Mercedes F1 team signs partnership with RH

Formula One team Mercedes-AMG PETRONAS has announced a new multi-year partnership with luxury home furnishing…

10 hours ago

F1 inks new multi-year deal with DK Books

Formula One has announced a new multi-year licensing partnership with global illustrated publisher DK Books.…

10 hours ago

JSW named Official Performance and Lifestyle Partner for Team India at Glasgow 2026 and Asian Games 2026

The Indian Olympic Association (IOA) has signed a new partnership with the JSW Group which…

10 hours ago

Nottingham Forest renews E.ON UK deal

English football club Nottingham Forest have recently announced a partnership renewal with British energy company…

10 hours ago