Sweety Devi teams up with Kalyan Jewellers

Indian jewellery brand Kalyan Jewellers has announced the launch of a football-themed jewellery collection named “Es Vida” to celebrate the ongoing men’s FIFA World Cup. The campaign is headlined by Indian footballer Nganbam Sweety Devi.

The “Es Vida” collection, which means “It’s Life” in Spanish, is a set of gender-neutral platinum and rose gold jewellery collection which gives the fans a chance to showcase their passion for the game. 

The “Es Vida” collection is available at select showrooms across India, Kuwait, Qatar, Oman and the UAE.

Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers, commented:

“We are delighted to introduce Es Vida to the passionate and enthusiastic football community in India and the Middle East. We believe that these all-new soccer-inspired designs will be something that the footballing community would love to wear and flaunt, as they celebrate this game season. In a brand first, we have associated with India’s football icons for the Es Vida campaign, and we hope that fans for whom football is life, will embrace Es Vida.“

Nganbam Sweety Devi, Indian footballer, said:

“I am extremely happy to be a part of this campaign, personally I think the pendant looks magnificent. With the FIFA World Cup around the corner, I am sure this will have a lot of takers. I would like to thank Kalyan Jewellers for this beautiful gift and an innovative campaign and lastly would also like to thank my agent, Abhishek Sharma.“

Abhishek Sharma, CEO of Athletes today and Sweety Devi’s agent, added:

“Sports and luxury products go hand in hand, I would firstly like to congratulate Kalyan Jewellers for this innovative idea of making a pendant in the shape of a football. With the world cup fervour on an all-time high this will surely take the brand to another level. I am also thrilled that a reputed brand like them is connecting with the football fans across the subcontinent with Sweety being the key face of this campaign.“

Apart from Nganbam Sweety Devi, the “Es Vida” campaign also features Indian footballer Harmanjot Singh Khabra.