This article contains information regarding the organisations enjoying a strong branding presence across the Switzerland men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Swiss Football Association.
Name of the football association: Swiss Football Association (Romansh: Associaziun Svizra da Ballape; ASB)
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The Zürich-based investment bank has been the Main Partner of the ASB since 1993. As per their agreement, the two have always focused on development of youth football. Credit Suisse also enjoys further sponsorship deals with Swiss clubs and domestic leagues.
In June 2022, it was announced that Credit Suisse was expanding its partnership with the ASB to boost its support for women’s football in the country. This included sponsorship of AXA Women’s Super League (the topflight of women’s professional football in Switzerland) and the AXA Women’s Cup (a Swiss women’s club football knockout competition) along with the investment bank pledging to pay the players of both the men’s and the women’s Swiss national teams equal bonuses. Credit Suisse was also announced as the main partner of the ASB’s bid for UEFA Women’s EURO 2025.
In July 2023, the two jointly launched a series of non-fungible tokens (NFTs) featuring players of the Switzerland women’s national football team. It was announced that all the proceeds from the sale of these NFTs would be donated towards women’s football development in Switzerland.
The Wolfsburg-headquartered German automaker has been the official Car Partner of the ASB since January 2014.
Apart from branding rights, the deal entails Volkswagen supplying the ASB national teams’ players and staff with its fleet of vehicles.
Swiss International Air Lines
Basel-headquartered Swiss International Air Lines has been the official Airline Partner of the ASB since May 2016.
Apart from branding rights, the deal entails the Swiss flag carrier providing air travel services to all 13 national teams of the ASB.
Carl F. Bucherer
The Lucerne-headquartered luxury watch manufacturer first teamed up with the Switzerland men’s national football team in March 2014, ahead of the 2014 FIFA World Cup, when it supplied the team with special edition Patravi ScubaTec watches. In July 2016, it became the official Timekeeper of the ASB.
Apart from branding rights, the deal entails Carl F. Bucherer offering its range of luxury mechanical watches to the ASB’s men’s and women’s national teams’ players.
Zurich Insurance Group
The Zürich-based Swiss insurance company has been the official insurance partner of both the men’s and women’s national football teams of Switzerland since 2022.
The German sportswear brand has been the Technical Partner of the ASB since 1998, when it replaced rival Italian brand Lotto. As per the agreement, Puma continues to supply kits to all 13 national teams of the ASB.
The ASB last extended its partnership with Puma in November 2011 on a long-term deal.
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Swiss Broadcasting Corporation (SRG SSR)
The Bern-headquartered public broadcasting association serves as the National Broadcaster to the ASB.
Apart from branding rights, the deal entails SRG SSR holding broadcasting rights for matches of the ASB’s national men’s, women’s and youth (U15–U21) teams.