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Switzerland men’s and/or women’s national football teams’ sponsors / brand partners

Switzerland national football team sponsors 2024

June 14, 2023

This article contains information regarding the organisations enjoying a strong branding presence across the Switzerland men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Swiss Football Association.

Name of the football association: Swiss Football Association (Romansh: Associaziun Svizra da Ballape; ASB)

Also read: UEFA Euro 2024 Sponsors

MAIN PARTNER

Credit Suisse

The Zürich-based investment bank has been the Main Partner of the ASB since 1993.

As per their agreement, the two have focused on development of youth football in Switzerland. Credit Suisse also enjoys further sponsorship deals with Swiss clubs and domestic leagues.

In June 2022, it was announced that Credit Suisse was expanding its partnership with the ASB to boost its support for women’s football in the country and was thus announced as the main partner of the ASB’s bid for UEFA Women’s EURO 2025.

In July 2023, the two jointly launched a series of non-fungible tokens (NFTs) featuring players of the Switzerland women’s national football team. It was announced that all the proceeds from the sale of these NFTs would be donated towards women’s football development in Switzerland.

However, in December 2023, it was announced that USB will take over from Credit Suisse as the main sponsor of the ASB following UEFA EURO 2024. USB is thus set to take over the sponsorship commitment until at least June 2028 and become the ASB’s main partner for all junior and senior national teams across men’s and women’s football, the national beach football team, and the national efootball team, while also promoting young talent in Switzerland.

CAR PARTNER

Volkswagen

The Wolfsburg-headquartered German automaker has been the official Car Partner of the ASB since January 2014. 

Apart from branding rights, the deal entails Volkswagen supplying the ASB national teams’ players and staff with its fleet of vehicles.

AIRLINE PARTNER

Swiss International Air Lines

Basel-headquartered Swiss International Air Lines has been the official Airline Partner of the ASB since May 2016.

Apart from branding rights, the deal entails the Swiss flag carrier providing air travel services to all 13 national teams of the ASB.

INSURANCE PARTNER

Zurich Insurance Group

The Zürich-based Swiss insurance company has been the official insurance partner of both the men’s and women’s national football teams of Switzerland since 2022.

TECHNICAL PARTNER

Puma

The German sportswear brand has been the Technical Partner of the ASB since 1998, when it replaced rival Italian brand Lotto.

As per the agreement, Puma supplies kits to all 13 national teams of the ASB. 

The ASB last extended its partnership with Puma in November 2011 on a long-term deal.

NATIONAL BROADCASTER

Swiss Broadcasting Corporation (SRG SSR)

The Bern-headquartered public broadcasting association serves as the National Broadcaster to the ASB.

SRG SSR will continue to serve as the Swiss rightsholder for all national team competitions organised by UEFA through a deal signed in 2021 that is set to run at least until the end of 2028.

Apart from branding rights, the deal entails SRG SSR holding broadcasting rights for matches of the ASB’s national men’s, women’s, and youth (U15–U21) teams.

CONNECTIVITY PARTNER 

Swisscom 

Swisscom is a major telecommunications service provider in Switzerland, headquartered in Worblaufen near Bern.

In May 2024, the ASB announced that Swisscom would become the official partner of the Swiss national teams until at least June 2028. 

The collaboration is aimed at supporting the full spectrum of Swiss football, covering 14 national teams, including the men’s and women’s, efootball, and beach football teams. Swisscom has also pledged at least half of its financial support directly to the projects for up-and-coming talent in the country.

Anshuman Joshi

Anshuman Joshi is a senior writer at SportsKhabri with special focus towards all things football. His other interests include languages, world history and some good fiction.

Rahul Saha

An engineer taking the road less taken. I love writing, live and breathe football, and am always up for a tactical conversation.

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