Gaming News

Team Vitality inks partnership with Hummel

French esports organisation Team Vitality has announced a new partnership with Danish sportswear brand Hummel. 

The new three-year partnership will see Vitality and Hummel collaborate together on the “Let’s Play Together!” campaign. The campaign is aimed to reflect the values and importance of team spirit and performance. Hummel will also be providing the Vitality team with its jerseys and sportswear till 2025.

Hummel will also work together with Vitality to launch other anniversary and event jerseys throughout 2023. Both brands will also collaborate on a host of other physical and digital activations.

Allan Wad Nielsen, CEO of Hummel, said:

The esports industry is experiencing tremendous growth, not only in terms of active player and fan communities, but also in the associated merchandise market. Which is why we are extremely proud to join forces with Team Vitality , who is one of the best in the world and has a massive fan following both domestically and globally. We are truly impressed by their professionalism and performance, and we look forward to developing our partnership for the benefit of our respective communities.

Nicolas Maurer, CEO and co-founder of Team Vitality, added:

It is a privilege to be able to write the story of our tenth year together and around strong eSports values. We look forward to making 2023 an extraordinary year for our players and Will do our best to make this collaboration shine in the best of international competitions.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Share
Published by
Aditya Chaudhuri

Recent Posts

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

9 hours ago

Juan Mata invests in San Diego FC

Spanish footballer Juan Mata has been revealed as an investor in new Major League Soccer…

9 hours ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

17 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

17 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

17 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

17 hours ago