French esports organisation Team Vitality has announced a new partnership with Danish sportswear brand Hummel.
The new three-year partnership will see Vitality and Hummel collaborate together on the “Let’s Play Together!” campaign. The campaign is aimed to reflect the values and importance of team spirit and performance. Hummel will also be providing the Vitality team with its jerseys and sportswear till 2025.
Hummel will also work together with Vitality to launch other anniversary and event jerseys throughout 2023. Both brands will also collaborate on a host of other physical and digital activations.
Allan Wad Nielsen, CEO of Hummel, said:
“The esports industry is experiencing tremendous growth, not only in terms of active player and fan communities, but also in the associated merchandise market. Which is why we are extremely proud to join forces with Team Vitality , who is one of the best in the world and has a massive fan following both domestically and globally. We are truly impressed by their professionalism and performance, and we look forward to developing our partnership for the benefit of our respective communities.“
Nicolas Maurer, CEO and co-founder of Team Vitality, added:
“It is a privilege to be able to write the story of our tenth year together and around strong eSports values. We look forward to making 2023 an extraordinary year for our players and Will do our best to make this collaboration shine in the best of international competitions.“