Tennis Australia inks deal with New Balance

Tennis Australia, the governing body of tennis for Australia, has announced a three-year partnership agreement with sportswear brand New Balance.

The deal will see New Balance become the Official Performance Apparel and Footwear Provider of the Australian Open and the United Cup national team tournaments till 2026. It will also see New Balance release an Australian Open-branded line of apparel and footwear. New Balance will also provide sportswear to the ball kids at the United Cup. 

Evan Zeder, Global Director of Sports Marketing for New Balance Tennis and Baseball, commented:

“We are proud to work with Tennis Australia and their innovative team on one of the most exciting new events in the global tennis calendar in the United Cup, and of course the iconic Australian Open. This is more than a sponsorship, it is a celebration of two brands dedicated to growing the game and inspiring the next generation of tennis players and fans.

“Together, we are committed to making a lasting impact on the world of tennis and leaving a lasting impression on the hearts of future athletes.“

Cedric Cornelis, CCO of Tennis Australia, added:

“We are thrilled to join with New Balance. We share a common goal of growing tennis through innovation while honouring the sport’s rich heritage, making New Balance an obvious partner for two of the sport’s biggest events – the Australian Open and the United Cup. New Balance has a long history of investing in tennis, with some of the game’s biggest names as proud ambassadors of the brand.  We are excited to work with New Balance as it expands its presence in the sport even further.“