The Hundred announces new partnership with Xplora

The Hundred has signed a multi-year partnership deal with leading provider of kids’ smart watches, Xplora. The agreement will see Xplora serve as the tournament’s Official Children’s Smartwatch Supplier.

Xplora will work with The Hundred to launch a Goplay campaign based on the cricket league’s theme. Both will also collaborate to distribute hundreds of smartwatches across England and Wales to the children.

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Ames Brown, Senior Commercial Manager of The Hundred, commented:

“Xplora and The Hundred are perfectly placed to help children across the country to get active this summer.

“Last year saw more kids playing the game than ever before, and we look forward to working with Xplora to build on this momentum, using The Hundred to inspire even more young people to pick up a bat and ball in 2022.”

Sten Kirkbak, Founder and CEO of Xplora, added:

“We are proud to partner with a competition that promotes healthier lifestyles and social engagement among children. Our mission drives us to keep finding new ways to keep kids active and create healthy habits in this changing, digital world. 

“Establishing a partnership with such a great tournament such as The Hundred is an important step towards our vision of enabling children to experience how their everyday activities can make a positive change in the world.”

The 100-ball competition is aimed at encouraging the younger generation to get involved with the sport.