fbpx

The Hundred Sponsors 2022

5 mins read
THE HUNDRED Sponsors Cricket.jpg

The Hundred is a 100-ball cricket competition played in England and Wales and is run by England and Wales Cricket Board (ECB). The Hundred consists of eight men’s and eight women’s team located in major cities across England and Wales.
The first year of The Hundred was played in 2021, Oval Invincibles won the women’s Competition and Southern Brave won the men’s Competition.
In 2022, the Men’s Competition begins on Wednesday August 3, 2022, while the Women’s Competition gets under way on Thursday August 11, 2022.
A Draft system is used to select players into the teams and teams were also allowed to retain their choice of players. The Hundred Draft took place in April 2022 and the following teams concluded the squad: 

  • Birmingham Phoenix (Edgbaston)
  • London Spirit (Lord’s)
  • Manchester Originals (Emirates Old Trafford)
  • Northern Superchargers (Headingley)
  • Oval Invincibles (Kia Oval)
  • Southern Brave (Ageas Bowl)
  • Trent Rockets (Trent Bridge)
  • Welsh Fire (Sophia Gardens)

Let’s examine each sponsorship agreement that the Hundred has signed for the upcoming season:

Official Broadcast Partners

Sky Sports

Sky Sports is a group of British subscription sports channels operated by the Sky Group. The company was founded in 1990 and has been bagging the rights to all the major sporting events since.

Sky Sports and England and Wales Cricket Board (ECB) confirmed a deal extension in July 2022. The two parties have been running a partnership for around 30 years and will now continue to be linked until 2028 at least. This deal with the ECB includes the broadcasting rights of The Hundred as the competitions are run by the ECB, which will include both men’s and women’s matches.

BBC Sport

The British Broadcasting Corporation is the national broadcaster of the United Kingdom. Headquartered at Broadcasting House in London. BBC Sport is in charge of broadcasting worldwide sporting events and happenings for the national broadcaster.

BBC Sport announced in July 2022 that they have agreed with the ECB to broadcast all the matches of The Hundred 2022, including the finals at the Lord’s on September 3, 2022.  The broadcast company will have live coverage of men’s and women’s matches of The Hundred.

Official Principal Partner

Cazoo

Cazoo is a London-based online car retail company founded in 2018. Cazoo has invested in multiple Premier League teams like Everton, Aston Villa; and other sporting opportunities.

The Hundred announced on Decemeber 1, 2020, that Cazoo, the UK’s online car retailer, will become the Principal Partner of the competition under a multi-year partnership agreement. The Cazoo brand will feature in stadia, on players’ shirt sleeves and across digital platforms for the upcoming competition.

Official Team Partner

KP Snacks

KP Snacks was founded in 1853 in Slough, United Kingdom and has been a part of the Intersnack Group since January 2013.

The Hundred named KP Snacks the official team partner of the competition in 2019, with a deal worth £4 million (Rs 41.26 Crore). The partnership was in jeopardy when in 2021 the UK government announced the banning of high-fat, high-salt fast food or snacks. But KP Snacks have still booked their spot as the official team partner for The Hundred 2022. 

Official Soft Drink

Robinsons

Robinsons is an English fruit drink brand owned by Britvic. Robinsons was a stand-alone business until 1995 when Britvic bought it. Robinsons have a royal warrant from Queen Elizabeth II.

Robinsons was named the official soft drink partner of the competition by The Hundred in May 2022. According to the three-year agreement, The Hundred will appear on packs for the Robinsons ready-to-drink products and give away tickets to customers via a weekly prize draw.

The Strategic Timeout, which provides the bowling side with 150 seconds to gather its thoughts and rehydrate at the most crucial moments of play, will be signed by Robinsons.

Official Insights Partner

Sage

Sage Group is a global enterprise software vendor founded in 1981 and headquartered in Newcastle upon Tyne, United Kingdom.

In May 2022, The Hundred announced Sage as its official Insights partner for the competition, and furthermore, from 2023 onwards, The Hundred Draft will also be powered by the company.

The partnership also aims to “bring spectators closer to The Hundred’s important judgments” by supporting the Decision Review System (DRS) via transmission and large screens within the venues and by branding the umpires’ uniforms throughout the competition.

Official Wellness Partner

Vitality

Vitality is a United Kingdom-based company specialising in private medical insurance sold to the UK market, which offers health insurance, life insurance, car insurance, and investments.

The Hundred and ECB announced the extension of the deal with Vitality on August 1, 2022. Vitality will continue to be the competition’s official wellness partner under the expanded agreement and the title partner for the “wildcard” pick that will determine the last spots on all eight men’s Hundred teams.

Since 2013, the company has partnered with the ECB, and under the terms of the new agreement, Vitality will continue to serve as the official sponsor of grassroots short format competitions as well as the international Twenty20 cricket and Blast competitions for men and women.

Official Partners

Dream11

Dream11 is an Indian fantasy sports platform founded in 2008 that allows users to play fantasy cricket, hockey, football, kabaddi, handball and basketball.

In July 2021, The Hundred signed a deal with Dream Sports, the operator of Dream11, to become the official partner of the league in a four-year deal. The deal also includes FanCode to bag the broadcasting rights to The Hundred in India. 

Unilever

Unilever announced an official partnership with The Hundred in December 2020. The cricket competition will collaborate during the course of the three-year agreement with the company’s Sure and Lifebuoy brands to support a campaign centred around The Hundred’s primary goal of making cricket accessible to all family members. Stadium LEDs will display Sure and Lifebuoy branding during The Hundred games.

Through the provision of Lifebuoy products, the cooperation will assist in ensuring the safety and hygienic conditions of all locations. The top-selling brand of hand soap in the world will also offer advice on proper hand-washing to players, staff, and spectators at games during The Hundred as part of its ongoing effort to help communities all over the world adopt better habits. This effort has already reached over 1 billion people.

Masuri

Masuri is a high-end sporting products company that specialises in creating cutting-edge protective gear. Located close to Winchester and well-known in the UK, Australia, New Zealand, South Africa, and India, among other countries.

On December 17, 2020, The Hundred announced Masuri as the official helmet supplier of the competition. Masuri handled all the production and supplying of helmets in The Hundred 2021 and will continue to do so in 2022. The partnership will also include the supply of Masuri StemGuards, ensuring players have access to the highest level of head and neck protection available on the market.

New Balance

New Balance, a major sports footwear and apparel manufacturer, is based in Boston, Massachusetts. The multinational corporation was founded in 1906 as the New Balance Arch Support Company.

The England and Wales Cricket Board (ECB) expanded its partnership with the US sportswear manufacturer New Balance, which became the official kit supplier for the Hundred’s inaugural season, 2021. In 2022, New Balance will again be the official kit supplier for The Hundred, which includes New Balance, producing both playing and training kits for each of the eight teams, with the men’s and women’s teams wearing the same design.

New Era

The New Era Cap Company is an American headwear company headquartered in Buffalo, New York. It was founded in 1920. Since 1993, they have been the exclusive baseball cap supplier for Major League Baseball. 

In September 2019, New Era was announced as the official headwear supplier for The Hundred. The three-year deal will see the production of the headwear brand’s collection for The Hundred will feature a variety of different headwear styles in team colours, including the 9FIFTY (Stretch-Snap), 9FORTY (Adjustable), 39THIRTY (Flexible Fit) and a new Sun Hat Silhouette.

Xplora

The technology company, Xplora, was founded in 2017 to help children enter safely into the digital world and have a better balance between screen time with physical activity.

In May 2022, Xplora announced a multi-year deal to become the Official Children’s Smartwatch Supplier of The Hundred. Xplora will launch a new The Hundred-themed Goplay campaign in the lead-up to the tournament, during which, kids throughout the UK can compete both individually and as part of a favourite team.

My eagerness, interest and inclination towards sports has continuously been forging and fortifying my personality as a writer. My sincerity to it is strengthened by the strong foundations of my musical attribute.

%d bloggers like this: