NBA franchise Orlando Magic have signed a new partnership agreement with South Korean manufacturer Kia, which has thus gained the naming rights to the Magic’s home stadium thusly called “Kia Center”.
The multi-year partnership will also see Kia enjoy signage both inside and outside the stadium. The company will also be putting up EV-charging stations at the venue.
The Kia agreement concludes the Magic’s more-than-decade-long deal with Amway, which had held the naming rights for their arena since 2010.
Alex Martins, CEO, Orlando Magic:
“The Orlando Magic and Kia America have been proud partners for several years and we share in the excitement of Kia’s success and growth. We look forward to our expanded partnership which allows Kia to drive its brand forward and deliver a direct, impactful message to our fan base and beyond using the power of the NBA.“
Aston Villa had a sensational season last year, securing UEFA Champions League qualification along with…
Aston Villa manager Unai Emery maintained stony silence at estranged striker Ollie Watkins following a…
If the pressure to resign from the post of FIFA President on Gianni Infantino by…
The Qatar Stars League (QSL) has announced a partnership renewal with Qatari delivery and utilities…
Welsh football club Wrexham AFC has announced a new partnership agreement with the Royal Bank…
Indian boxer Harsh Gill has signed a new partnership with marketing and management agency Sports…