Tottenham Hotspur FC Sponsors 2025/26
Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Tottenham Hotspur Football Club (THFC), commonly known as Spurs, as their sponsors and partners for the 2025/26 season.
Current Sponsors: AIA, Nike, Kraken, BetMGM, Castrol, Alipay, bp pulse, HSBC, Hewlett-Packard Enterprise, Coca-Cola, Monster Energy, Kumho Tyre, Socios.com, KNT, EA Sports, Science in Sport, Cadbury, ExpressVPN, Pravha, Sidiz, Tiger, Paris Baguette, Stanley, Dashing, MatchWornShirt, The New Era Cap Company, Shutterstock, Destination Sports Travel, EXALT, Beavertown Brewery, Möet & Chandon, HP, Milton Brown, Schneider Electric, Harman CleanEvent Services, Walkers, GroundWow
GLOBAL PRINCIPAL PARTNER
AIA
Tottenham Hotspur FC and Hong Kong-based life insurance company AIA Group have enjoyed a long, fruitful partnership. The two first signed a deal back in 2013, which saw AIA become the principal sponsor for the club’s cup matches, with its logo appearing on the front of Spurs’ matchday kits for their cup games.
In 2014, the two expanded their partnership in a new five-year deal that saw AIA become the club’s principal sponsor for their kits for all competitions. This deal was later extended in 2017 to run until 2022, and in July 2019, the two refurbished their partnership with an eight-year, £40m-a-year extension.
AIA’s visibility across Spurs channels has made the insurance company a household presence across the footballing scene. Officially, AIA is Spurs’ Global Principal Partner.
OFFICIAL PARTNERS
Nike
American sportswear giant Nike became Spurs’ Official Kit Provider in 2017. The very next year, in October 2018, the two reached an agreement for a bumper fifteen-year extension, making it one of the longest deals in Nike’s history.
The current deal runs until 2033 and is reportedly worth £30 million per annum, approximately.
Kraken
Kraken, a UK-based crypto platform, signed a partnership deal with the club in July 2024 to become their first-ever Official Crypto and Web3 Partner, as well as the Official Sleeve Partner for their men’s and women’s teams.
The partnership focuses on advancing football fans’ understanding of crypto and how the technology can be applied to deepen connections to the sport. Kraken engages with the Spurs fan base through exclusive content and fan pop-ups, while also providing behind-the-scenes access to both Kraken and Spurs events.
BetMGM
BetMGM, a LeoVegas Group-owned international sportsbook, signed a three-year partnership deal with Tottenham Hotspur in July 2024.
As an official partner of the club, BetMGM sees its logo feature prominently on media backdrops as well as the men’s team’s training kit during Premier League, domestic cup, and European fixtures. Additionally, BetMGM is also regularly highlighted on pitch-side LEDs at the club’s home ground, Tottenham Hotspur Stadium, as well as on the big screens at the stadium.
Castrol
Castrol, a BP-owned lubricant brand, signed a three-year deal with the club in June 2024.
As part of the deal, Castrol maintains an “Away Fans Travel Fund” in collaboration with the club to support shared travel for fans based in the UK at select away matches for both the men’s and women’s Spurs teams.
Castrol also collaborates with the club to engage Spurs fans and Castrol customers across the globe through digital promotions and activations.
Ant International
In September 2024, Tottenham Hotspur announced a three-year partnership with Ant International, a digital payment and financial technology company, bringing it on board as their Official Global Payment Solutions and Digital Wallet Partner, with its brand Alipay+ becoming the Official Training Wear Sleeve Partner of the Spurs men’s and women’s teams.
Alongside Alipay+, other Ant International brands — Antom and WorldFirst — are also integrated into the Spurs system in accordance with the partnership. Antom provides payment experiences for fans at Tottenham Hotspur Stadium as well as on e-commerce platforms used in the Asia-Pacific region.
bp pulse
bp’s electric vehicle (EV) charging brand, bp pulse, agreed on a three-year agreement with Tottenham Hotspur in June 2024 to become the Official EV Charging Partner of Tottenham Hotspur Stadium.
The electric vehicle brand thus works with the club to provide EV charging stations across their many sites. Through this deal, Spurs work towards minimising the environmental impact of their activities across all their operations, also aiming to reduce the number of supporters travelling to matchdays by private cars.
HSBC
Spurs signed a five-year deal with British multinational investment bank and financial services holding company HSBC, making it their Official Banking Partner in the UK and Hong Kong in October 2019.
As per the deal, HSBC engages with the club’s stadium redevelopment programme, which revolves around their home ground, Tottenham Hotspur Stadium, supporting jobs, education, and health and social inclusion programmes.
Hewlett-Packard Enterprise
Spring, Texas–based American multinational enterprise and information technology company Hewlett-Packard Enterprise (HPE) was announced as Spurs’ Official IT Enterprise Networking Partner ahead of the construction of their new home ground in July 2017.
As per the deal, the two parties seek to make Spurs’ new stadium the most technologically advanced venue for sports entertainment on the planet. The club have installed HPE-owned Aruba’s networking solutions, with support from the company’s Pointnext services organisation, to supplement their technological demands.
HPE had a prior association with Spurs as their principal sponsor for the 2013/14 season’s matchday kits worn in the Premier League, before it was replaced by AIA.
Coca-Cola
The American beverage giant was announced as the club’s Official Soft Drinks Partner in Europe in September 2022 as part of a multi-year agreement.
The deal sees Coca-Cola’s products made available inside Tottenham Hotspur Stadium. It also entails “unforgettable matchday experiences, hospitality tickets, unique money-can’t-buy moments with players and limited-edition merchandise prizes” for the Spurs fans.
Monster Energy
American energy drink brand Monster Energy has been Tottenham Hotspur’s Official Energy Drink Partner since September 2019.
Apart from branding rights, the multi-year deal also grants the company access to the club’s first-team players for promotional featurettes, with many of its products made available to visitors at Tottenham Hotspur Stadium.
In September 2022, Spurs announced a “long-term extension” of their partnership with Monster Energy.
Kumho Tyre
South Korean tyre manufacturer Kumho Tyre first partnered with Tottenham Hotspur FC in 2016 as their Official Tyre Partner, with the club attempting to increase their reach in the South Korean market after the signing of South Korean football superstar Son Heung-min the year before.
Apart from branding rights, the deal has also seen the two parties work together on fan engagement activities and co-branded digital campaigns, with the club also supporting the tyre manufacturer’s Corporate Social Responsibility (CSR) programmes. Kumho also presents the club’s matchday player mascot programme.
The two parties last extended their partnership in a long-term agreement in July 2021, with the new deal brokered by Catalina and Partners (C&P).
Socios.com
Spurs signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta–based blockchain fintech provider Chiliz, in September 2023 to launch their own Fan Token.
As the Official Fan Token Partner of the club, Socios.com helps Spurs offer their fans a chance to obtain Fan Tokens that allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold, or won in an augmented reality game called “Token Hunt”.
Spurs kicked off the partnership by offering their members and season ticket holders of over 18 years of age free non-transferable Spurs Fan Tokens. When announcing the deal, the club also confirmed that Socios.com would fund the Tottenham Hotspur Foundation’s “Reignite” programme, which is aimed at “delivering adult employment opportunities and healthy lifestyle support” to the local Spurs community.
EA Sports
EA Sports first served as Spurs’ Official Video Game Partner between 2012 and 2015 via its football simulation video game series FIFA (now rebranded to FC). It signed a new deal with the club to return in the same capacity in August 2018.
The deal sees EA produce exclusive content for the club’s social media channels as well as an exclusive club-themed FC package. EA’s deal with the Premier League sees the company hold exclusive rights to feature Spurs’ licensing, which includes real-life likenesses of players, kits, and stadium, in its annual FC release.
The two parties last renewed their partnership in August 2022.
Science in Sport
The Nelson-based nutrition products manufacturer and supplier was announced as Spurs’ first-ever Official Performance Solutions Partner in August 2022 on a four-year deal.
As per the deal, apart from getting branding rights across the club’s assets, Science in Sport supplies its products to the Spurs squads and works with the club’s medical staff to enhance player performance by creating custom-made products catering to each player’s nutritional needs.
Cadbury
In June 2020, Spurs signed a deal with Chicago-based food group Mondelez, which made its brand Cadbury the club’s Official Snack Partner.
Apart from branding rights, the deal also sees the two collaborate on fan engagement opportunities, with Cadbury having supported the club’s “Hotspur Heroes” campaign, which recognised the club’s supporters and key workers who went out of their way to contribute to society during the COVID-19 pandemic.
In August 2023, the two parties renewed their partnership as part of a long-term agreement, with special focus on Cadbury’s “Sign with Fingers” campaign, which was aimed at encouraging “the learning of British Sign Language to make more people feel part of the conversation”.
ExpressVPN
In November 2024, Spurs announced signing a two-year partnership agreement with ExpressVPN, a consumer privacy and security company. The deal marked ExpressVPN’s first global sponsorship in football and designated it as the north London club’s first Official Digital Privacy Partner.
As part of the deal, ExpressVPN benefits from Spurs’ global reach to help drive brand awareness in key markets, with a primary focus on western Europe. This includes branded content across the club’s official social media channels, as well as in-stadium LED branding. ExpressVPN’s security products are also integrated across Spurs networks.
Pravha
In July 2025, Molson Coors Beverage Company signed an agreement to sell its beer and cider brands at Tottenham Hotspur Stadium.
Spurs thus collaborate with one of its brands, Pravha, on marketing content across digital platforms as well as in-person activations.
Sidiz
In November 2024, Spurs announced a partnership with FURSYS GROUP, a South Korean furniture and office solutions provider.
Through this strategic collaboration, FURSYS GROUP serves as Tottenham Hotspur’s official furniture manufacturing partner, supporting both their men’s and women’s teams.
Tiger
In December 2024, Tottenham Hotspur inked a sponsorship agreement with Tiger Beer, a global brand, bringing it on board as their official international beer partner.
The partnership entails Tiger Beer working towards establishing itself in the British football industry by creating a link between Asia and the UK for football fans in both regions.
Paris Baguette
In January 2025, Spurs announced a partnership with Paris Baguette, a global bakery and café chain. Under the agreement, Paris Baguette serves as the club’s official coffee and bakery partner.
The partnership is aimed at enhancing the matchday experience for fans at Tottenham Hotspur Stadium by integrating Paris Baguette coffee into the food and beverage offerings at the venue.
Stanley
Stanley, an American brand of reusable food and beverage containers, is serving as Spurs’ official tools partner during the 2025/26 season.
Dashing
In November 2024, Tottenham Hotspur announced a two-year partnership with Dashing, a Malaysian male perfume and deodorant brand.
As part of the deal, Spurs collaborate with Dashing to drive brand awareness in Malaysia through consumer campaigns and live match watchalongs.
CLUB SUPPLIERS
MatchWornShirt
Based out of Amsterdam, MatchWornShirt describes itself as a global fan engagement company that offers sports clubs around the world fundraising solutions by providing them a platform to auction off shirts worn by their players in matches.
MatchWornShirt was announced as Spurs’ Official Digital Shirt Auction Supplier in May 2023. As per the deal, since the start of the 2023/24 season, shirts worn by Spurs players during every match of the club’s senior men’s team and select matches of the senior women’s team are put up for auction on the MatchWornShirt website, “with a percentage of the proceeds going to charity”.
The New Era Cap Company
The Buffalo, New York–based American headwear brand has been the Official Headwear Licensee for Tottenham Hotspur FC since September 2018.
As per the deal, New Era produces club-themed headwear, which is sold in its retail stores and at the club shop at Tottenham Hotspur Stadium.
Shutterstock
The New York-based stock photography, stock footage, stock music, and editing tools provider was announced as the club’s Official Photography Supplier in a deal that officially kicked off on July 13, 2023, according to the press release made available on the Shutterstock website.
As per the deal, Shutterstock supplies the club images for all their matches since the start of the partnership, with its archive also housing “iconic images, behind-the-scenes shots and the [Spurs] fan community at large”.
Destination Sport Travel (formerly “Clarity Sports”)
The Manchester-based British specialised team and business travel support provider serves as the Official Team Travel Supplier to the club. Tottenham Hotspur and Destination Sport Travel last renewed their partnership in September 2022.
Apart from looking after the club’s travel needs for their teams’ matches, Destination Sport Travel also works with the club “to measure, manage and report on travel emissions, with the objective to reduce emissions where possible and identify sustainable team travel options” as well as help them offset their carbon emissions “via the purchase of carbon credits verified by the UN Framework Convention on Climate Change”.
EXALT
The London-based nutritional sports drinks producer was announced as the club’s Official Sports Nutrition Drink Supplier in January 2023 as part of a four-year agreement.
As per the deal, each player of the Spurs senior men’s team is supplied with bespoke EXALT beverages to complement his specific training and recovery regimes.
STADIUM SUPPLIERS
Beavertown Brewery
Local brewery Beavertown was announced as the club’s Official Craft Beer Supplier in May 2018 in a deal that would see the brewery operate at Tottenham Hotspur Stadium.
As per the deal, Beavertown operates a microbrewery inside the club’s new stadium and also has pouring rights for its craft beers inside the stadium on matchdays, along with a dedicated taproom.
The two parties have also collaborated to create a Spurs-themed craft beer called “One of Our Own”, which is a 4.9% ABV brew based on a classic British IPA.
Moët & Chandon
Moët Hennessy is a liquor company comprising champagne brand Moët & Chandon and cognac brand Hennessy. It is part of the Paris-headquartered French multinational corporation LVMH Moët Hennessy Louis Vuitton.
The Moët & Chandon champagne serves as an Official Supplier of Tottenham Hotspur Stadium.
HP
HP is the Official Computer Hardware Supplier to Tottenham Hotspur FC. The Palo Alto-based company supplies the club with end-point devices, including retail point of sales systems (POS), personal systems, commercial printers, and displays.
Molton Brown
British fragrance and personal care brand Molton Brown was announced as the club’s Official Supplier of Toiletries in February 2019.
As per the deal, Molton Brown supplies its products to the club’s training centre, their head offices at Lilywhite House, and the premium spaces at Tottenham Hotspur Stadium.
The two parties last renewed their partnership in October 2022.
Schneider Electric
Energy and automation digital solutions company Schneider Electric has been the club’s Official Stadium Energy Management Provider since March 2018.
As per the deal, Schneider distributes the power supply to Tottenham Hotspur Stadium and oversees the energy efficiency and management at the venue.
In March 2025, Schneider Electric and the Tottenham Hotspur Foundation announced that its STEM (Science, Technology, Engineering, and Mathematics) educational outreach programme, would be launched in the summer term of 2025.
HARMAN
HARMAN Professional Audio Solutions was announced as the club’s Official Audio Supplier in July 2018.
As per the deal, the Stamford, Connecticut–based company supplies its range of amplifiers, JBL loudspeakers, and subwoofers to Tottenham Hotspur Stadium.
CleanEvent Services
CleanEvent Services has served as Tottenham Hotspur FC’s Official Stadium Cleaning Supplier since July 2018. CleanEvent provides large-scale cleaning services to sports, leisure, and entertainment venues. CleanEvent last signed a partnership renewal contract with the club in July 2021.
As per its agreement with Spurs, the High Wycombe-based cleaning company provides its services to the club’s head office at Lilywhite House as well as at Tottenham Hotspur Stadium.
Walkers
Walkers Snack Foods Limited, trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other snack foods.
Ahead of the 2024/25 season, Tottenham Hotspur roped in Walkers as their official crisps partner.
GroundWOW
GroundWOW is an AV (Autonomous Vehicle) platform technology service that works with sports stadia, venues, and event organisers to deliver brand activations. GroundWOW created the world’s first autonomous full-colour stadium ground printer.
In September 2024, Tottenham Hotspur announced GroundWOW as their Official Ground Printing Supplier. As part of the deal, the club have been working with GroundWOW to deliver high-definition printed logos on the pitch-side areas at Tottenham Hotspur Stadium using the company’s autonomous robotic technology.