Spurs will have “silverware by any means” on their mind as they go into their first-full season under manager José Mourinho. We look at their sponsors for the 2020-21 season.
AIA – Tottenham Hotspur and Hong Kong-based life insurance company AIA Group Limited have enjoyed a long, fruitful partnership. The two first signed a deal back in 2013, which saw AIA become the principal sponsor for the club’s cup matches; the AIA logo would appear on the front of Spurs’ matchday kits for their cup games.
In 2014, the two expanded their partnership in a new five-year deal reported worth $20m annually that saw AIA became the club’s principal sponsor for their kits for all competitions. This deal was later extended in 2017 to run until 2022, and last year, in 2019, the two refurbished their deal with an eight-year, $49.5m-a-year extension.
AIA’s visibility across Spurs’ channels have made the insurance company a household presence across the footballing scene.
NIKE – American sportswear giant Nike became Spurs’ official kit provider in 2017. The very next year, the two reached an agreement for a bumper 15-year extension, making it one of the longest deals in Nike’s history.
The current deal runs until 2033 and is reportedly worth $38m per annum approx.
HSBC – Tottenham Hotspur signed a five-year deal with British multinational investment bank and financial services holding company HSBC as their Official Banking Partner in the UK and Hong Kong in 2019.
As per the deal, HSBC engages with the club’s stadium redevelopment programme, that revolves around their newly built Tottenham Hotspur Stadium, which supports new jobs, education, and health and social inclusion programmes.
HEWLETT-PACKARD ENTERPRISE – American multinational enterprise information technology company Hewlett-Packard Enterprise (HPE) was announced as Tottenham’s official IT enterprise networking partner ahead of their construction of the currently named Tottenham Hotspur Stadium.
As per the deal, the two seek to make Spurs’ new stadium the most technologically advanced venue for sports entertainment on the planet. The club has installed HPE-owned Aruba’s networking solutions with support from HPE’s Pointnext services organisation to supplement their technological demands.
HPE had a prior association with Spurs as their principal sponsor for the 2013-14 season’s matchday kits worn in the Premier League, before it was replaced by AIA.
WILLIAM HILL – London-based bookmaker William Hill have been an official partner of Spurs since 2016. The betting firm currently serves as the club’s official betting partner for Europe and Australia.
As per the deal, William Hill also gets branding presence at the Tottenham Hotspur Stadium and across the club’s digital channels.
FUN88 – Asian betting firm Fun88 first partnered up with Spurs during the 2011-12 season. Since 2016, the betting firm serves as the club’s official Latin American and Asian betting partner, in an extended deal that also grants the company branding presence at the Tottenham Hotspur Stadium and across the club’s digital channels.
BETWAY – Online betting platform Betway is Tottenham Hotspur’s official betting partner for Africa. The deal grants the company branding presence at the Tottenham Hotspur Stadium and across the club’s digital channels.
AUDI – German automobile manufacturer Audi signed as Spurs’ official car partner in 2018. The deal grants the company branding presence at the Tottenham Hotspur Stadium and across the club’s digital channels. Audi also hosts the annual Audi Cup as part of a summer pre-season schedule for the clubs affiliated with the company. Hotspur get to partake in it alongside Bayern Munich, Barcelona, and Real Madrid. They are also the current holders of the Cup.
LIBERTEX – International trading platform Libertex was recently announced as Tottenham Hotspur’s new official trading partner, replacing social trading and multi-asset brokerage company eToro.
Brokered by the Sportquake agency, the deal grants the company branding presence at the Tottenham Hotspur Stadium and across the club’s digital channels. Libertex is also obliged to offer club-themed rewards to its clients like matchday opportunities once the fans are allowed to return to the stadia.
HEINEKEN – Dutch cider and beer company Heinken was announced as Spurs’ official beer partner in 2018.
The deal granted Heineken pouring rights inside the new Tottenham Hotspur Stadium for some of its beer and cider products, including Heineken®, Amstel, Strongbow and Old Mout Cider.
MONSTER ENERGY – American energy drink brand Monster Energy is Tottenham’s official energy drink partner since 2019.
The deal grants the company branding presence at the Tottenham Hotspur Stadium and across the club’s digital channels and access to the club’s first-team players for promotional featurettes.
KUMHO TYRE – South Korean tyre manufacturer Kumho Tyre first partnered with Tottenham in 2016 as their official tyre partner, with the club attempting to increase its reach in the South Korean market after the signing of South Korean football superstar Son Heung-Min the year before.
As per the deal, the company gets branding presence at the Tottenham Hotspur Stadium and across the club’s digital channels. The two also work together in fan engagement activities as well as co-branded digital campaigns.
EA SPORTS – EA Sports has been Tottenham Hotspur’s official video game partner since 2012 via their annual FIFA video game series.
The deal sees them produce exclusive content for the club’s social media channels as well as an exclusive club-themed FIFA package. EA also holds exclusive image rights to the Tottenham Hotspur Stadium.
IWC SCHAFFHAUSEN – Swiss watch manufacturer IWC SCHAFFHAUSEN was announced as the club’s official timing partner in 2018.
As per the deal, IWC gets branding presence at the Tottenham Hotspur Stadium and across the club’s digital channels. It also collaborates with the club for co-branded adverts.
HOTELS.COM – Hotels.com is Spurs’ official accommodation partner since 2018. As per the deal, hotels.com gets branding presence at the Tottenham Hotspur Stadium and across the club’s digital channels. It also provides exclusive discounts to club members and offers to fans worldwide.
CADBURY – Earlier this year, Tottenham signed a deal with food group Mondelēz which made Cadbury the club’s official snake partner.
As per the deal, Cadbury gets branding presence at the Tottenham Hotspur Stadium and across the club’s digital channels. The two also collaborate on creating fan engagement opportunities, with Cadbury currently supporting the club’s ‘Hotspur Heroes’ campaign, which recognises the club’s supporters and key workers who have gone out of their way to contribute to the society during the COVID-19 pandemic.
BOSS – German luxury fashion brand Hugo Boss is Tottenham Hotspur’s official formalwear supplier since 2018. The company provides the club’s first team and management staff with custom-made formal suits for their matchday outings.
O.R.S. HYDRATION TABLETS – UK-based global digital consumer healthcare company Clinova is the official sports hydration supplier of Tottenham Hotspur. As per the deal, Clinova provides its O.R.S hydration tablets to the men’s, women’s, and youth squads. These tablets are soluble hydration tablets based on a scientific formula of electrolytes and minerals which allows for optimal hydration when added to water.
NEW ERA – New York-based cap manufacturer New Era is the official headwear licensee for Tottenham Hotspur since 2018.
As per the deal, New Era produce club-themed headwear which is sold in its retail stores and at the club shop at the new Tottenham Hotspur Stadium.
MAURTEN – Hydrogel-based food manufacturer Maurten serves as Spurs’ official sport fuel supplier.
As per the deal, Maurten’s Hydrogel-based product range is made available to the club’s first team squad.
HEALTHSPAN – Guernsey-based nutrition specialist Healthspan is Spurs’ official vitamin and supplement supplier since 2017.
As per the deal, Healthspan works with the club staff to fulfil the individual nutritional requirements of the club’s first-team and academy squads.
SMARTFISH ADVANCED NUTRITION – Tottenham Hotspur signed Smartfish AS, a Norwegian-based research company specialising in nutrition drinks for elite athletes, as their official sports nutrition drink supplier in 2016.
As per the deal, Smartfish provides its innovative products range to the club’s main and youth squads at the Hotspur Way training facility.
MAMMOTH – Newcastle-based health and wellbeing company Mammoth Mattresses serves as Spurs’ official mattress and pillow supplier since 2018.
As per the deal, Mammoth provides its medical grade foam mattresses to furnish the club’s private player accommodation lodge. The mattresses are also supplied to players to facilitate a sound sleep at home.
TIKI TONGA – Tiki Tonga is the club’s official coffee supplier since 2019.
The deal sees Tiki Tonga’s ethical coffee served throughout the Tottenham Hotspur Stadium.
BEAVERTOWN BREWERY – Local brewery Beavertown was announced as Tottenham’s official craft beer supplier in May 2018 in a deal which will see the brewery operate at the new Tottenham Hotspur stadium.
As per the deal, Beavertown operates a microbrewery inside the club’s new stadium, and also has pouring rights for its craft beers inside the stadium on matchdays, along with a dedicated taproom.
The two have also collaborated to create a club-themed craft beer, called One of Our Own, which is a 4.9% ABV brew based on a classic British IPA.
SCHNEIDER ELECTRIC – Energy and automation digital solutions company Schneider Electric is the club’s official stadium energy management provider. As per the deal, Schneider distributed the power supply to the new Tottenham Hotspur Stadium and oversees the energy efficiency and management.
HP – HP is the official computer hardware supplier to Tottenham Hotspur. The Palo Alto-based company supplies the club with end-point devices, including retail point of sales systems (POS), personals systems, commercial printers and displays.
DAKTRONICS – South-Dakota based company Daktronics is the club’s official stadium big screen supplier.
As per the deal, Daktronics has supplied four bespoke LED screens for the new Tottenham Hotspur Stadium – two for the single tier South Stand measuring 325 metres each, and two for the North Stand measuring 190.7 metres each. Two additional screens are fitted on the exterior of the South West and South East façades. Each display features 13HD pixel layouts.
SGL – Stadium Grow Lighting B.V. is the official stadium grow light supplier for the club’s new Tottenham Hotspur stadium.
The deal enables the club to employ SGL’s latest grow lighting technology to grow and maintain high-quality natural grass playing surface on the stadium’s retractable pitch throughout the year.
LG – South Korean electronics company LG is the club’s official signage supplier. As per the deal, LG provides its wide range of signage products including OLED, UHD and video walls for the hospitality suites and other centres at the new Tottenham Hotspur stadium for enhanced fan experience, as well as to the private player accommodation facility at the club’s training centre in Enfield.
TGI – TGI Sport is the club’s official perimeter advertising system supplier. As per the deal, TGI has supplied the club with a 349m2 LED perimeter advertising system at the new Tottenham Hotspur Stadium to deliver club and commercial partner messaging.
MITEL – Canadian telecommunications company Mitel was announced as the club’s official unified communications supplier for its new stadium in 2018. As per the deal, Mitel provides the club with unique telephones systems at the Tottenham Hotspur stadium. These systems are equipped with a multi-channel contact centre platform that will allow for greater employee collaboration and enhanced customer service capabilities.
ZUMTOBEL GROUP – Austrian company Zumtobel was announced as the official lighting supplier for Tottenham’s new stadium in 2017. As per the deal, Zumtobel provides the club with its acdc, Reiss, Thorn, Tridonic and Zumtobel brands, as well as Zumtobel Group Services to deliver lighting solutions across the new stadium, including the player facilities, internal seating bowl, concourses, premium areas and the extensive glass façade wrapped around the exterior of the stadium.
MUSCO LIGHTING – Private American company Musco Lighting was announced as the official stadium field of play lighting supplier for the club’s new stadium in 2019. As per the deal, Musco provides on-pitch lighting solutions at the new Tottenham Hotspur stadium. Around 324 floodlights are installed on the underside of the stadium’s roof in clusters of six. The lighting system is ensured to not only meet the UEFA and NFL requirements to host the respective events, it also guarantees a state-of-the-art experience to players and fans alike.
MOLTON BROWN LONDON – British fragrance and personal care brand Molton Brown was announced as the club’s official supplier of toiletries in 2019. As per the deal, Molton Brown supplies its products to the team’s training centre, head offices at Lilywhite House and the premium spaces at the new Tottenham Hotspur stadium.
CLEANEVENT SERVICES – CleanEvent Services serves as Tottenham Hotspur’s official stadium cleaning supplier. CleanEvent provides large scale cleaning services to sports, leisure and entertainment venues.
As per its agreement with Spurs, the cleaning company provides its services to the club’s head office at Lilywhite House and at the new Tottenham Hotspur stadium.
CARLISLE SUPPORT SERVICES – Carlisle Support Services has been the official supplier of security across all Tottenham Hotspur estates since 2017. It retained the rights to provide stewarding, security and cleaning services when the club’s new stadium began is operation last year.
HARMAN – HARMAN Professional Audio Solutions was announced as the club’s official audio supplier in 2018. As per the deal, Harman supplies its range of amplifiers, JBL loudspeakers and subwoofers to the new Tottenham Hotspur Stadium.