Toyota Expands ECB Deal to Cover The Hundred

The England and Wales Cricket Board (ECB) has expanded its partnership with global automotive giant Toyota, with the company coming on board as the Official Automotive Partner for The Hundred. Toyota’s branding will appear on the playing kits of all eight teams, with its logo and name featured on the sleeves.

Additionally, Toyota will host various campaigns throughout the 2025 edition of The Hundred, including fan engagement initiatives such as the “Every Catch Counts” campaign. In this campaign, fans across England and Wales are encouraged to collectively complete 250,000 catches over the summer. If the goal is achieved, Toyota will donate £10,000 to the Toyota Good for Cricket prize draw, which supports local cricket clubs in raising funds for equipment and other resources.

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Alex Perkins, Commercial Partnership Director, The Hundred, commented,

“We’re delighted to be extending our partnership with Toyota to include The Hundred. They share our commitment to help make the game for everyone and to take it to as many fans as possible, and it’s fantastic to have their presence on the eight playing shirts in The Hundred.”

Scott Thompson, President and Managing Director, Toyota,

“By extending our partnership with the ECB, as Automotive Partner for The Hundred, we continue to work towards the shared commitment to making cricket more accessible and inclusive, with the joint ambition of fostering participation growth through the shortest form of the game and equally championing both men’s and women’s cricket.”