Toyota and the National Football League (NFL) have jointly announced a multi-year sponsorship agreement, which designates Toyota the Official Automotive Partner of the NFL.
With this agreement, Toyota will leverage the year-round NFL calendar as a marketing platform to communicate its brand message to gridiron football fans across the US. Furthermore, Toyota will also support grassroots NFL programmes aimed towards elevating communities.
David Christ, Group Vice President and General Manager, Toyota, said:
“The NFL is the number one sports property in the U.S. with 205 million passionate fans. This partnership provides us the opportunity to connect with fans through a wide array of NFL programs and platforms, allowing us to share our brand message and promote our vehicles to a diverse and highly engaged audience.“
“For more than half a century, Toyota and the NFL have brought American families together for memorable experiences and iconic moments. With this partnership, and the combined resources of Toyota and the NFL, the best is yet to come.“
Tracie Rodburg, Senior Vice President, Sponsorship Management, NFL, said:
“We’re thrilled to welcome Toyota, a brand that has supported both the League’s media partners and its clubs, now as the Official Automotive Partner of the NFL. Toyota shares the NFL’s strategic vision and goals, prioritising authenticity and a commitment to their consumers, our fans. We look forward to working together to bring fans exciting programs in the seasons ahead.“
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