Following the days of social distance and lockdown, Trivago, a famous international lodging search engine and recognized travel brand, lately partnered with the Glory of London, Chelsea Football Club as its Official Training Wear Partner. Trivago’s name will feature on the club’s training kit for the Men’s, Women’s, and Academy squads as part of a multi-year partnership.
Trivago will begin this partnership with a multi-platform engagement ranging from broadcast to content aggregation to once-in-a-lifetime events under the campaign theme ‘Let’s Go.’
Talking about the association, Chief executive of Chelsea, Guy Laurence, said: “We are all looking forward to that moment when we can travel freely again, whether that is to watch Chelsea or to have a long-awaited holiday away from home, so I’m really delighted to be welcoming trivago into the Chelsea family.”
CEO at Trivago, Axel Hefer, said: “We at trivago are very passionate about football. For us, it is not just entertainment, it is part of our culture and daily life. Being with people who matter to us, experiencing exciting and unique moments together, exploring new destinations on away matches or huge victories in national and international competitions – football is bringing joy into our daily lives in a similar way travel does.”
Beginning in July, fans worldwide will be able to register for and engage in monthly Money Can’t Buy events that are not available somewhere else. These events will include the chance to meet the players, get training sessions with Chelsea’s trainers, and entry to the stadium’s private Trivago suite. These offers will be advertised and signed up for on Trivago and Chelsea’s social channels and relevant pages.