This article contains information regarding the organisations enjoying a strong branding presence across the Turkey men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Turkish Football Federation.
Name of the Football Association: Turkish Football Federation (TFF) (Turkish: Türkiye Futbol Federasyonu)
Also read: UEFA Euro 2024 Sponsors
The government-owned Turkish betting firm has been serving as a main sponsor to the TFF since 2018.
Sportoto also acted as the title sponsor of the Turkish top-flight, the Süper Lig, for a five-year period from 2018 to 2023.
Nike is an American multinational sportswear and sports equipment company founded in 1964.
Nike has served as the official kit supplier to all TFF-affiliated national football teams since 2003, when it took over from German rival brand Adidas.
The Istanbul-headquartered Turkey’s national flag carrier has been serving as a main sponsor to the Turkey men’s national football team since 2008.
Apart from branding rights, the sponsorship sees Turkish Airlines offer air travel to the Turkish national team for their international outings.
The Maltepe-headquartered Turkish mobile phone operator has been a main sponsor of the TFF since 2010.
Apart from branding rights, the sponsorship entails bolstering the quality of Turkish football right from the grassroots level.
The Stuttgart-headquartered German automaker has been a main sponsor of the TFF since 1996, making it the oldest sponsor of the Turkish football association.
Apart from branding rights, the sponsorship entails Mercedes-Benz supplying its fleet of vehicles to the TFF players and staff.
The two parties last renewed their partnership in March 2023. According to the new deal, Mercedes-Benz acts as a main sponsor also of Turkey’s women’s national football team as well as the national esports team.
The Istanbul-headquartered household appliances manufacturer also serves as a main sponsor to the TFF.
Deniz Bank is an Istanbul-headquartered large private bank in Turkey.
BtcTurk is Turkey’s first ever bitcoin and cryptocurrency exchange platform. It signed a sponsorship deal with the Turkey men’s and women’s national football teams in August 2019.
The deal grants BtcTurk branding rights across the teams’ physical and digital assets, most notably on their training kits.
The cryptocurrency platform last signed an extension deal with the TFF in January 2023.
Acibadem is a Turkish healthcare institution that consists of a network of general hospitals, medical centres, outpatient clinics, an ophthalmology centre, and various laboratories. It acts as the official healthcare sponsor of the Turkey men’s national football team.
Apart from branding rights, the sponsorship sees Acibadem provide medical support to the team.
Founded in 1986, Damat Tween is a Turkish men’s luxury fashion brand owned by the ORKA Group. The Istanbul-headquartered fashion brand also serves as an official supplier to the Turkey men’s national football team.
Apart from branding rights, the deal sees Damat Tween provide bespoke formal suits to the team’s players for their international outings.
Opet is a Turkish petroleum company engaged in the sale of commercial and industrial fuels, mineral oils, retail sales, warehousing, and international sales. The Istanbul-headquartered company also serves as an official sponsor to the Turkey men’s national football team.
Apart from branding rights, the deal entails the two parties working together to create co-branded promotional content.
Ülker is a Turkish multinational food and beverage manufacturer based out of Istanbul, Turkey.
In May 2021, Ülker signed a five-year partnership agreement with the TFF.
As per the agreement, Ülker is to act as the official sponsor of the Turkey men’s national football team as well as the main sponsor of both the women’s football and esports national teams of the country.
Trendyol is a private company specialising in the fashion and retail sector in the e-commerce area.
In July 2023, the Istanbul-based ecommerce company signed a partnership deal with the TFF for a reported of TRY700 million (Turkish lira) to secure the title sponsorship for both the Süper Lig and the TFF 1. Lig for the the 2023/24 season.
In November 2023, iGA Istanbul Airport, one of the world’s leading global transfer hubs, signed an official sponsorship agreement with the TFF to become the official sponsor for both the men’s and women’s national football teams of Turkey.
Apart from branding rights, the partnership also includes the services of iGA Pass, an exclusive passenger programme offering premium services and an unforgettable airport experience.
Prometeon Tyre Group is an Italian manufacturer and seller of tyres especially designed for industry, transport of goods and passengers, and AGRO and OTR applications.
Sürat Kargo is a Turkish logistics company founded in 2003.
The Istanbul-based company first became an official sponsor of the Turkey women’s national football team in July 2023. It then signed a two-year deal with the TFF in May 2024 to become the men’s national team’s official sponsor as well.
Sahibinden.com is an online classifieds and shopping platform in which people and businesses buy and sell real estate, cars, and a broad variety of goods and services.
MacFit is a Turkish operator of a network of health clubs intended to provide wellness and fitness services. Founded in 2006, the company is headquartered in Istanbul.
Ariel is a brand of laundry detergent developed by P&G, an American multinational consumer goods corporation headquartered in Cincinnati, Ohio.
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