UEFA announce partnership with Engelbert Strauss

Engelbert Strauss joins as UEFA EURO 2024’s Official Workwear Partner

German work and utility brand Engelbert Strauss has been announced as the Official Workwear Partner of the men’s UEFA European Football Championship 2024 following a deal between the UEFA and Engelbert Strauss.

The German brand, who already serves as an Official Partner of the UEFA Europa League and UEFA Europa Conference League since 2021, will be working to build awareness around the tournament. Engelbert Strauss will team up with two German women players Giulia Gwinn and Laura Freigang, who will serve as brand ambassadors for the brand and will be the face of the tournament. 

Guy-Laurent Epstein, UEFA marketing director, commented,

“We are honoured that Engelbert Strauss is building on its partnership with the UEFA Europa League and the UEFA Europa Conference League and is now becoming a sponsor of our flagship men’s national team tournament – the UEFA EURO. Supporting those who work hard is something UEFA and Engelbert Strauss have in common, and we look forward to developing our ever-expanding partnership even further over the coming years.”

Henning Strauss, Strauss Brand Director and CEO, added,

“The UEFA European Football Championship makes the hearts of football fans beat faster worldwide. Strauss is the workwear partner of the tournament – of those working behind-the-scenes to deliver this global football festival. We’re all working towards the next football festival in Germany in the summer of 2024.”

Engelbert Strauss already has long-term partnerships with the German Football Association (DFB) and the country’s national football teams as well. 

The EURO 2024 will be played across ten cities in Germany and will get underway from June 14, 2024 and will last till July 14, 2024.