UEFA inks new deal with the Euronics Group

The UEFA have recently announced a new multi-year partnership with electronics and home appliance retailer, Euronics Group, who is set to join as an Official Partner of the  UEFA Women’s Champions League for the next three years and also the UEFA Women’s EURO 2029. The Euronics Group will work with UEFA on various community engagement along with supporting the women’s game. 

Guy-Laurent Epstein, Executive Director of Marketing, UEFA, said,

“This new four-year agreement strengthens our collaboration and reaffirms a shared commitment to the continued growth of women’s football. Working with Euronics Group has already delivered tangible results, and we look forward to building on this strong foundation to further develop and elevate our two women’s flagship competitions across Europe and beyond.”

John Olsen, CEO of Euronics International, added,

“We’re excited to renew our partnership with UEFA and continue supporting the UEFA Women’s Champions League and UEFA Women’s EURO 2029. The new league format of the Women’s Champions League and greater broadcast exposure give us an amazing opportunity to reach more fans and communities. We are proud to have been part of the immense growth of women’s football, and our members across all our markets are looking forward to bringing this partnership to life locally for the next years to come.”