UEFA expands partnership with Sportradar

The Union of European Football Associations (UEFA), the official governing body of football in Europe, has announced a multi-year partnership extension agreement with Sportradar Group.

The new deal extends their already-existing exclusive betting data rights agreement, now including non-exclusive rights to distribute data to non-betting media as well. It will also see Sportradar gain access to advanced tracking to enhance its AI products and services, enabling it to deliver innovative technology solutions to its clients.

The deal covers all UEFA club and national team events, including the UEFA Champions League, the UEFA Super Cup, the UEFA Europa League, the UEFA Europa Conference League, the UEFA Women’s Champions League, UEFA Women’s Euro 2025, the European Qualifiers for the 2026 FIFA World Cup, the European Qualifiers for UEFA Euro 2028, the UEFA Nations League, the 2025 and 2027 UEFA European Under-21 Championships, and UEFA-sanctioned international friendly matches.

Speaking about the new agreement with Sportradar, Guy-Laurent Epstein, UEFA Marketing Director, said:

“Three years ago we embarked on a journey with Sportradar to tap into the value of match data for betting purposes. Sportradar brings to the table a wealth of experience in this field and we are delighted to be continuing this successful partnership for the next three years. As part of the agreement, we will also be continuing our long-standing cooperation to protect the integrity of UEFA and our member associations’ competitions.”

Carsten Koerl, CEO of Sportradar, added:

“We are thrilled to expand our partnership with UEFA, offering our clients and soccer fans worldwide unparalleled engagement and value through cutting-edge solutions and comprehensive data coverage. This agreement supports our strategic focus on selectively investing in long-term rights across key global sports, enabling ongoing innovation and enhancement of our offerings.“