UEFA renews partnership with Hisense

Chinese electronics firm Hisense has renewed its commercial deal with UEFA, which will see it continue on as a Global Sponsor of the European football-governing body till 2026.

The deal covers all of UEFA men’s national team events till 2026, including the 2024 European Championships qualifiers for both next year’s Euros and the 2026 FIFA World Cup, the UEFA Nations League, the Under-21 Euros, the quadrennial Finalissima match featuring a European nation taking on a South American side, and Futsal Euro events.

By serving as a Global Sponsor of the 2024 Euros, it will be the third time running that Hisense will be a Euros partner.

The UEFA Euro 2024 takes place between June 14 and July 14, 2024, in Germany next year. 

Guy-Laurent Epstein, UEFA Marketing Director, commented:

“I am thrilled that Hisense is renewing its commitment to European football as an official Partner of UEFA EURO 2024, which will be the third consecutive EURO together. Their technologies continue to help make football more accessible and enjoyable to fans worldwide.“

Howard Grindrod, President of Hisense UK said:

“We see ourselves as a global community, and soccer is the biggest global sport so this stage gives us opportunities to reach out worldwide. Our association with UEFA is incredibly important as our European market is vital – being able to use our reach through soccer to cement activities across all countries on the continent. This deal runs through 2026 – we have a very close and supportive association with UEFA by now so negotiations [around extensions] are always taking place.“