UEFA partners with AXA

The Union of European Football Associations (UEFA), the official governing body of football in Europe, has announced a partnership agreement with global insurance firm AXA, roping it in as an Official Global Partner for UEFA Women’s Euro 2025.

The 2025 UEFA Women’s Championship is set to take place between July 2 and 27 next year in Switzerland. 

As per the agreement, AXA will sponsor the UEFA Women’s Euro 2025 volunteer programme along with carrying out its previous role of Title Sponsor of the Swiss women’s national league and women’s cup.

Guy-Laurent Epstein, UEFA Marketing Director, commented:

“AXA is a dedicated supporter of women’s football in Switzerland, so we are thrilled to partner with them for what will be an unforgettable UEFA Women’s EURO 2025. We look forward to working together to make this the can’t-miss event of next summer, while also strengthening women’s football in the host country and throughout Europe.“

Doris Keller, Tournament Director of UEFA Women’s Euro 2025, added:

“AXA, a long-time supporter and partner of women’s football in Switzerland and globally, is a perfect fit to become a global partner of UEFA Women’s EURO 2025. We look forward to collaborating with AXA on the UEFA Women’s EURO 2025 volunteer programme, as the 2,500 volunteers will play a highly essential and valuable role throughout the tournament, welcoming everyone to the host country.”

Patrick Cohen, CEO of European Markets and Health at AXA, added:

“AXA is a strong supporter of women’s sport, as part of our drive for gender equality on all fronts – business, health, education, sports and society at large. I am incredibly proud of this sponsorship, especially as all European AXA entities pulled together to make it happen. We are thrilled to be partnering with UEFA and very much looking forward to this major international event that will bring together football fans from all over Europe.”