Europe’s football-governing body UEFA has teamed up with PepsiCo to make the UEFA Champions League finals a “zero waste to landfill” by 2026 with help from the following PepsiCo brands: Pepsi, Lay’s, Doritos and Gatorade.
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At the men’s UEFA Champions League (UCL) final at ?stanbul’s Atatürk Olympic Stadium on June 10, as well as the UEFA Women’s Champions League (UWCL) final at PSV Stadion in Eindhoven on June 3, PepsiCo, along with UEFA, will introduce new circular economy practices focused around 3Rs (Reduce, Reuse, Recycle) to reduce the impact of football on the environment and drive resource efficiencies. This will be done through:
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Archana Jagannathan, Chief Sustainability Officer Europe at PepsiCo, commented:
“As one of the world’s most respected food and beverage companies, PepsiCo is continuously aiming to use its reach and influence to change the way society makes, uses and disposes of packaging. We are honoured to play a key role in both the men’s and women’s UEFA Champions League Finals. It is a privilege to use football as a vehicle to drive positive change on and off the pitch, whilst still providing fans with an unforgettable experience.”
Michele Uva, UEFA Social and Environmental Sustainability Director, added:
“UEFA is delighted to continue the collaboration with PepsiCo to deploy circular economy practices across these two important Finals. Our actions are focused on finding and disseminating solutions applicable to football matches taking place across national associations, leagues and clubs in Europe to play our part in tackling environmental challenges.“
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