Aditya ChaudhuriThe United Football League (UFL), a US professional gridiron football minor league, has roped in Under Armour as its Official Uniform supplier.
The sports apparel brand will also serve as the Sideline Apparel Partner for the UFL players and coaches, as well as the Performance Apparel Partner, Licensed Fan Gear Partner, and Youth Football Partner through the deal.
Under Armour will also work on multiple fan engagement activities, mainly on matchdays. It has also acquired the rights to the league logos, team logos, and wordmarks, along with player partnership rights and access to UFL venues for content-creation purposes.
Russ Brandon, President and CEO, United Football League, commented:
“We are thrilled to continue our partnership with Under Armour and appreciate their commitment to both the League and the future of spring football. Under Armour has football in their DNA and a phenomenal history working across the high performance and professional sports ecosystem. We are committed to delivering only the best for our athletes, staff, and fans, and we know Under Armour will provide best-in-class products to represent the UFL.”
Sean Eggert, SVP of Global Sports Marketing, Under Armour, said:
“Under Armour has long been committed to making athletes better, and to be the best versions of themselves, they need apparel that is also ready to take on a challenge. We’re excited to continue our partnership with the UFL and create performance solutions with their exact needs in mind for training, competition and recovery.”
