Ultimate Kho Kho, India’s first-ever professional franchised kho kho league, has signed a partnership agreement with IndianOil, on-boarding the diversified, integrated energy major as the “Powered By” Sponsor for its ongoing second season.
The partnership with IndianOil will include an extensive marketing campaign, encompassing digital and on-ground activations. This collaborative effort will entail player engagements, social media promotions and fan-centric initiatives, all geared toward amplifying the league’s reach and influence nationwide.
As part of its association with Ultimate Kho Kho, IndianOil has also secured the naming rights to the post-match “Attacker of the Match” award.
Additionally, IndianOil will also hold the naming rights to the league’s powerplay segment.
Tenzing Niyogi, CEO and League Commissioner of Ultimate Kho Kho, said:
“We are thrilled to welcome IndianOil as our Powered By Sponsor to elevate the stature of Kho Kho in India. Ultimate Kho Kho was conceived with the vision of not only reviving the rich heritage of Kho Kho but to propel it into a new era of dynamism, and entertainment. Our commitment to making Ultimate Kho Kho larger, bolder, and the ultimate source of entertainment for Bharat aligns perfectly with IndianOil’s dedication to leaving a lasting legacy on the Indian sporting landscape. We are confident that this partnership will act as a catalyst for the growth of Kho Kho in India.“
Having recently secured Series A funding from UK-based BNP Group after successfully raising its valuation, Ultimate Kho Kho became the first sports league in India to secure private equity investment and grow kho kho in India and globally.
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