Aditya ChaudhuriUltimate Table Tennis (UTT) has announced a new partnership with Aatral, a leading metaverse solutions company in India, as it aims to revolutionise fan engagement by creating an immersive and interactive virtual experience for table tennis enthusiasts for the very first time.
As per the agreement, Aatral will collaborate with UTT as its official metaverse partner to create next-level fan experience, engagement and establish the league’s prominent presence in the virtual world.
As part of this collaboration, UTT and Aatral will also set up experiential stalls across select venues to reach out to students, youth and table tennis fans, featuring interactive stations where fans can don VR/AR equipment and engage in the virtual table tennis matches like never before.
UTT aims to create a lasting impact on fan engagement, providing an unparalleled platform for fans to connect with their favourite sport and players in ways they have never imagined.
Vita Dani, Co-promoter, UTT, commented:
“We know that sports has always been a powerful force that unites people from diverse backgrounds. Through this collaboration in the Metaverse, UTT and Aatral will offer fans a distinctive environment with a variety of gaming options and table tennis related experiences. These games will deliver an unprecedented degree of immersion by utilising VR, AR and mixed reality transporting players across borders.“
Prem Balachandran, CEO and Founder, Aatral, said:
“We are thrilled to announce our association with the Ultimate Table Tennis team, the first of its kind in the metaverse for table tennis. At Aatral, we are committed to provide our users with immersive and interactive experiences that bridge the gap between the physical and virtual worlds. By partnering with UTT, we are enabling our users to enjoy the thrill of table tennis in a new and exciting way, as well as creating opportunities for social connection, learning, and entertainment. We are looking forward to being part of this groundbreaking event in sports leagues in the country!“
UTT Season 4 will be played at the Balewadi Sports Complex in Pune from July 13 to July 30, 2023. Bengaluru Smashers, Chennai Lions, Dabang Delhi TTC, Goa Challengers, Puneri Paltan Table Tennis and U Mumba TT are the six franchisees that will compete for the title, with live UTT action set to be broadcast on Sports 18 and streamed on JioCinema.
