Rahul NareshThe United Cup will see its inaugural edition kick off ahead of the commencement of the Australian Open. The 18 team, mixed team competition kicked off on the 29th of December and will complete on the 8th of January. The games in this tournament will be played on hard court surfaces. While Syndeny and Brisbane host games on their outdoor hard courts, Perth will feature an indoor hard court.
This article contains information regarding the organisations enjoying a strong branding presence across the United Cup’s physical and digital assets as sponsors and partners of the tournament.
Also Read – Australian Open : A brief history of the Happy Slam
OFFICIAL PARTNERS
ANZ
The financial services company, Australia and New Zealand Banking Group, is headquartered in Melbourne and listed as an official partner of the United Cup.
Bondi Sands
Australian-based suncare brand Bondi Sands is listed as an official sponsor of the United Cup. Bondi Sands was also the suncare partner of the Australian Open in 2021.
Dunlop Sports
Britain-based sports manufacturing brand Dunlop is listed as the official partner of the United Cup. As part of the deal, the tournament will use Dunlop Australian Open balls across its three venues in Sydney, Brisbane, and Perth.
Hologic
United States-based medical technology company Hologic is the official partner of the United Cup. Hologic also partnered with the WTA in March 2022 to become its title sponsor.
KIA
KIA, the South Korean-based automobile manufacturer, is listed as an official partner of the United Cup. KIA is also a partner of the grand slam tournament, the Australian Open, until 2023, as per the latest extension in 2018.
Macron
Italian Sporting apparel company headquartered in Bologna, is listed as an official partner of the United Cup.
Marriott Bonvoy
Headquartered in the United States of America, hotels and resort brands, Marriott Bonvoy is listed as an official pattern of the United Cup. Marriott Bonvoy is also the official hotel partner of the Australian Open.
Pepperstone
Online trading platform, Pepperstone is listed as an official partner of the United Cup. Pepperstone is the global naming partner of the ATP Rankings and the official trading partner of the ATP Tour.
Tourism and Events Queensland
Tourism and Events- Queensland is an online platform that allows users to learn about the area’s various attractions. The organisation is listed as an official partner of the United Cup.
Visit Australia
Visit Brisbane is an online platform that allows visitors to learn about the attractions of Brisbane and provides easy access to hotel bookings. Visit Brisbane is listed as an official partner of the United Cup.
Western Australia
Western Australia is an online portal providing users with information about things to do and helps plan trips by providing access to accommodation and transportation options. The organisation is listed as an official sponsor of the United Cup.
Feel New South Wales
Feel New South Wales is an online platform providing its users with information about the events and things to do in New South Wales. The organisation is listed as an official partner of the United Cup.
OFFICIALSUPPLIERS
Canadian Club
Whisky producer based in Canada, the Canadian Club is listed as as official supplier of the United Cup.
Peroni
Italian based brewing company, Peroni which is headquartered in Rome is lised as an official supplier of the United Cup. Peroni also became the official beer sponsor of the Australian Open in 2021.
Peters
Australian ice cream brand headquartered in Victoria, Peters is listed as an official supplier of the United Cup.
Shweppes
Shweppes Australia, a non-alcoholic brand of Asahi Breweries is headquartered in Melbourne and is listed as an official supplier of the United Cup.
Treasury Wine Estates
Australian wine making brand, Treasury Wine Estates, which is headquartered in Melbourne is listed an official supplier of the United Cup.
