Aditya ChaudhuriWomen’s Premier League (WPL) franchise UP Warriorz have announced a partnership agreement with Bollywood actress Katrina Kaif-owned brand Kay Beauty, on-boarding it as their Title Sponsor for the 2024 WPL season.
The partnership will put the Kay Beauty branding front and centre of the Warriorz jersey. The two parties will also work towards highlighting the importance of women empowerment and health and fitness, aiming towards instilling confidence in women across the country.
Jinisha Sharma, Director, Capri Sports, commented:
“Bringing Kay Beauty into the fold with the UP Warriorz signifies more than a partnership; it’s a fusion of shared values. Kay Beauty’s commitment to acceptance and boosting self-confidence mirrors our ethos at the UP Warriorz, where we celebrate diversity and encourage individuals to embrace their unique strengths. This synergy amplifies our mission to not only elevate women’s participation in sports but also to nurture an environment where every athlete feels empowered to be their best self.
“We are optimistic about the profound and lasting influence this collaboration will have, as we collectively navigate challenges and champion a new era for women in sports, grounded in inclusivity and resilience.“
Katrina Kaif, Co-founder, Kay Beauty, added:
“The UP Warriorz are a delightfully energetic side representing the very heartland of India. They have lots of ambition, drive, ability, and a whole host of champions, and we are elated to be joining hands with this dynamic team. At Kay Beauty, we believe it is important for us to help push the conversations around women empowerment, and sport at the highest level is one of the most impactful ways of doing so. We are cheering for the UP Warriorz and hope to be associated with them for a long time to come.“
