US Open extends Emirates deal

The US Open has announced a long-term partnership extension agreement with Emirates, roping it in as a partner of the USTA Foundation, the philanthropic division of the United States Tennis Association.

The partnership will launch the “Force for Good” project to refurbish the courts across various US cities.

The extension will also result in a revamped hospitality suite at Arthur Ashe Stadium, which will also have fan experiences for the visitors. 

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Kirsten Corio, Chief Commercial Officer of the USTA, commented:

“Emirates has been a bedrock partner of the US Open for the last 12 years, and we’re thrilled to have our partnership continue in ways that will have a profound impact on the sport and in communities across the country. We’re incredibly proud to have been the first Grand Slam event Emirates partnered with back in 2012, and having seen our partnership grow to elevate the US Open experience in so many new and exciting ways over the years has been especially gratifying. Now being able to positively change the lives of youth across America, in partnership with the USTA Foundation and NJTL network, is an inspiring next step in our upward trajectory.”

Boutros Boutros, Executive VP of Corporate Communications, Marketing and Brand, Emirates, added:

“This is our 13th year of partnering with the USTA, and we are especially proud to be celebrating our renewed commitment to the prestigious event by introducing a new community initiative that will touch the lives of youth in communities throughout the US. Emirates operates to 12 cities in the country and it’s rewarding to be giving back to the communities we serve. The refurbishment of tennis courts and support of training programs is a meaningful way to inspire young tennis lovers and future stars and we are glad to be playing a role in nurturing talent amongst the youth.“