Italian aperitivo brand Aperol has signed a new partnership with the US Open, joining as an Official Partner of the tournament.
The partnership will see Italy’s culture and cuisine brought to the USTA Billie Jean King National Tennis Center in New York, New York, over the course of the tournament.
Deanne Pownall, Managing Director of Corporate Partnerships, USTA, commented:
“We are delighted to welcome Aperol to the US Open. The US Open is one of the largest annually attended sporting events in the world and is a spectacular experience for fans to enjoy world class tennis along with amazing culinary offerings. We know that our fans will embrace Aperol, and its social appeal is a great fit for the US Open.“
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Andrea Sengara, Campari America’s Head of Marketing, said:
“Aperol is a brand deeply rooted in history, which evolved from a passion of coming together. A partnership with the US Open, a globally recognised tournament and social occasion, provides a space to foster new experiences amongst tennis and Aperol fans alike. We are delighted to join forces with an organisation which holds shared values and long-standing traditions of sparking joyful moments. We look forward to bringing the Aperol Spritz and its iconic Italian aperitivo culture to this festive tournament.“
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